Achieving assigned sales objectives & targets in terms of;
Overall primary & secondary sales Value
Product & territory Wise Sales
Recent/Focused Products Sales
Devising and executing strategies (not restricted to schemes) to counter competition aggressively
Ensuring distributors management as per distributors management policy
Ensuring 100% schemes execution in consultation with reporting managers & sales operations Team
Adopting potential key outlets” as per laid down norms and assigned targets
Preparing & adhering self DRCP compliance of “key outlets”
Increasing the company’s counter share of identified “key outlets”
Ensuring the visibility/availability of the company’s brands/products on “key outlets” in consultation of marketing team
Working closely with field marketing team (BDM/ABDM) for achieving field marketing targets for users/influencers activation of key accounts
Building relationship and drive direct engagement with large contractors & architects
Min. 03 days full day working per allocated sales officer from grooming and coaching the team perspective.
Ensuring resource gap filling through recommending the hiring of quality sales officers in the territory
Promoting the culture of performance, work compliance,



cohesiveness and synergy within the team as to achieve the desired business objectives as a team
Ensuring proper & effective induction of new hires in the territory as per the laid down norms
Ensuring work & process compliance of team as per the laid down norms
Full ownership and championing of all systems, processes, policies and business ensuring adherence
Supervise and ensure training (product, systems and sales training) of sales officers
Monitoring the performance of sales officers and enabling them to achieve expected performance standards through timely performance feedback and counselling
Ensuring 100% execution of current product launches and providing post launch feedback to category/product managers
Driving execution of regional business initiatives in the field
Collecting, capturing & conveying feedback to HO team on all the aspects of the business including product quality, pricing, packaging, current product ideas, competition activities, schemes across channel, users, influences & field employees
Ensuring 100% inventory management & receivables management
Responsible for process digitization i.e. DMS, Order management and Vishwas App for retailers

📌 Territory Sales Manager Ranchi (India)
🏢 Astral Adhesives
📍 India