VP Marketing FMCG | Brand Building & Growth

About the Company A quick-growing Indian clean-label food and FMCG company focused on toxin-free, preservative-free products, with direct farmer sourcing and end-to-end traceability.

Role: VP Marketing

Role Overview A high-impact leadership role responsible for building a premium, nationally recognised FMCG brand across Spices, Fresh Food and Healthy Snacking. The role will drive brand strategy, consumer insights, category growth, brand P&L; and integrated marketing initiatives, ensuring strong business outcomes and return on marketing investments.

Key Responsibilities
Own brand strategy, positioning, brand P&L; and category growth across the product portfolio.
Drive consumer insights, market research, pricing strategy and new product development (NPD).
Lead integrated marketing initiatives across digital, performance marketing, influencer marketing, PR, content and creative.
Develop differentiated brand propositions and strengthen consumer engagement.




Drive channel-led brand building and market activation across Quick Commerce, Up-to-date Trade and General Trade.
Accelerate General Trade and Modern Trade penetration while sustaining growth in Quick Commerce.
Manage marketing budgets, campaign effectiveness and ROI to deliver profitable growth.
Partner with cross-functional teams to align marketing strategy with business objectives.

Ideal Candidate Profile
Strong experience in FMCG marketing, brand management and consumer-led brand building.
Proven ability to scale brands, drive category growth and manage brand P&L.;
Strong understanding of consumer insights, product positioning, pricing and NPD.
Experience across digital, performance marketing and offline trade marketing.
Commercially astute, analytically robust and creative, with a clear focus on marketing ROI and business growth.

📌 Vice President Of Marketing Mumbai
🏢 Icresset
📍 Mumbai