Key ResponsibilitiesIdentify and generate recent business opportunities through cold calling, networking, referrals, LinkedIn, email, and other channels.
Generate qualified leads for Digital Marketing, Social Media Marketing, Website Development, SEO, Google Ads, Meta Ads, Branding, Video Production, CRM Development, and other agency services.
Conduct meetings with potential clients to understand their business requirements, challenges, and marketing objectives.
Prepare and present business proposals, quotations, presentations, and customized marketing packages.
Explain the agency's services, pricing, deliverables, timelines, and value proposition to prospects.
Conduct sales presentations, client meetings, online demos, and negotiations.
Follow up consistently with prospects and move leads through the sales pipeline from enquiry to closure.
Achieve monthly, quarterly, and annual sales/revenue targets.
Maintain accurate records of leads, follow-ups, meetings, proposals, and closures in the CRM.
Build and maintain robust relationships with existing and potential clients.
Identify upselling and cross-selling opportunities within existing accounts.
Coordinate with the Digital Marketing, Social Media, Creative, Web Development, SEO,



and Performance Marketing teams to prepare client solutions.
Work closely with the team to ensure proposals are commercially viable and aligned with client requirements.
Research market trends, competitors, industries, and potential target businesses to identify current opportunities.
Develop strategic partnerships and corporate tie-ups to expand the agency's client base.
Negotiate commercials and close deals while maintaining company profitability.
Collect client feedback and coordinate internally to ensure smooth onboarding after sales closure.
Prepare regular sales reports, pipeline reports, conversion reports, and revenue forecasts for management.
Monitor competitors and identify opportunities to improve the company's sales strategy.
Maintain professional communication and represent the agency positively during all client interactions.
Key Performance Indicators (KPIs)Monthly lead generation
Qualified leads
Number of client meetings
Proposal-to-conversion ratio
Monthly sales/revenue
New clients acquired
Average deal value
Client retention
Upselling & cross-selling
Sales pipeline value
Target achievement

📌 Business Development Manager Bdm Navi Mumbai (India)
🏢 HS Digital Media
📍 India