About Snaphomz
Snaphomz is an AI-first PropTech platform helping people discover, evaluate, and navigate real estate decisions in the United States. We combine AI, data, and practical tools to make the homebuying experience more transparent and accessible.

The Opportunity
We are hiring an energetic, resourceful, results-obsessed Growth Marketing Lead who can turn bold ideas into measurable acquisition, engagement, and conversion. You will work closely with the founder and leadership team, guide execution with our India-based marketing team, and build growth programs for U.S. audiences. This is a hands-on player-coach role: you will research, pitch, test, launch, measure, and improvenot simply assign tasks or report activity.

What You Will Own
U.S. audience insights, content and viral ideas
• Research U.S. homebuyer pain points, social conversations, creator trends, emerging formats, competitor positioning, and regional opportunities; translate insights into weekly campaign ideas.
• Develop distinctive, culturally relevant content concepts, social hooks, short-form video briefs, UGC campaigns, community activations, referral loops, and responsible guerrilla/growth experiments.
• Build an experimentation backlog; define hypotheses, target audiences, success criteria, owners, budgets, and deadlines for each test.
Organic, social and community growth
• Grow relevant audiences and qualified website traffic through SEO, content distribution, social channels, creator partnerships, community participation, and partnerships.
• Coordinate content calendars and execution across platforms such as Instagram, TikTok, YouTube, LinkedIn, X, and Reddit where audience fit is demonstrated.
• Prioritize engagement quality, sign-ups, qualified leads, and activated usersnot follower counts or impressions in isolation.
Paid acquisition and conversion
• Plan, launch, manage, and optimize campaigns on Meta, Google, TikTok, and other appropriate channels; manage targeting, creatives, landing pages, budgets, and testing.
• Track spend, attribution, funnel conversion, cost per qualified lead, customer acquisition cost,



and return on spend where measurable; reallocate budget based on evidence.
• Partner with product and design teams to improve landing pages, onboarding, activation, retargeting, and A/B testing.
Email and lifecycle marketing
• Own email strategy across acquisition, onboarding, nurturing, re-engagement, and conversion, including segmentation, personalization, automation, and testing.
• Monitor deliverability, list quality, open/click trends, replies, qualified actions, and downstream conversion; improve campaigns based on cohort performance.
Team execution and leadership
• Work directly with founders and leadership to convert business priorities into weekly growth plans, clear briefs, owners, milestones, and measurable deliverables.
• Coordinate and oversee day-to-day delivery with the India-based marketing team, including content, creatives, campaigns, SEO, email, and reporting; provide constructive feedback and remove blockers.
• Lead weekly growth reviews: share what launched, what worked, what failed, learnings, next experiments, and decisions required.
• Use AI and automation tools thoughtfully to speed up research, production, workflows, and analysis while ensuring accuracy and brand quality.

What We Are Looking For
• 2-5 years in growth, digital, or performance marketing, with evidence of campaigns you personally drove and their measurable outcomes.
• Practical knowledge of U.S. consumer audiences, social trends, messaging, and channel dynamics; ability to research local market differences.
• Hands-on competence in Meta/Google advertising, SEO/content distribution, email automation, analytics, attribution, and conversion-rate optimization.
• Working familiarity with GA4, Search Console, Tag Manager, ad managers, CRM/email platforms, and reporting dashboards.




• A strong creative instinct paired with analytical rigor: you can pitch unconventional ideas and validate them with disciplined experiments.
• Excellent English communication, cross-functional coordination, prioritization, and the confidence to challenge weak ideas with evidence.
• High ownership, speed, curiosity, resilience, and willingness to execute personally in a rapid-moving startup.

Nice to Have
• Experience in U.S. real estate, PropTech, consumer technology, SaaS, or marketplaces.
• Track record of creator/influencer partnerships, viral campaigns, referral growth, and community-led acquisition.
• Experience guiding a small marketing team or coordinating agencies and freelancers.
• Knowledge of AI-powered marketing workflows and U.S. housing advertising compliance.

How Success Will Be Measured
• Growth in qualified U.S. sign-ups, activated users, leads, and attributable conversions.
• Sustainable organic search and social growth, with measurable contribution to acquisition.
• Paid campaign efficiency: qualified lead cost, acquisition cost, conversion rate, and budget discipline.
• Email-driven engagement, activation, reactivation, and conversions.
• Speed and quality of experiments launched, learnings applied, and team delivery against agreed priorities.

Compensation and Performance Bonus
Competitive compensation based on experience and demonstrated ability, plus eligibility for a performance-based bonus. Bonus goals, measurement windows, attribution rules, payout timing, and eligibility conditions will be agreed in writing. Awards may reflect qualified organic/channel growth, attributable conversions, effective paid campaign management, and overall growth impact. A bonus is not guaranteed solely for increased followers, impressions, or ad spend.

Why Join Snaphomz?
Work closely with leadership, influence growth strategy, own meaningful campaigns end to end, and help build an AI-first product for the U.S. real estate market. We value initiative, experimentation, accountability, and visible results.

📌 Growth Marketer (Hyderabad)
🏢 Snaphomz
📍 Hyderabad