Role & responsibilities

- Manage on-page, off-page, technical SEO and local SEO.
- Develop and implement AI SEO strategies to improve visibility across AI-powered search platforms.
- Work on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
- Optimize content for Google Search, AI search engines, featured snippets, and answer-based search.
- Conduct keyword research, search-intent analysis, competitor analysis, and SEO audits.
- Manage and optimize Google Ads campaigns for lead generation and conversions.
- Monitor SEO rankings, organic traffic, leads, Google Ads performance, CTR, CPC, CPA, and ROAS.
- Use tools such as Google Search Console, GA4, Google Ads, SEMrush, Ahrefs, and AI marketing tools.




- Stay updated with Google algorithm updates, AI search developments, and emerging SEO trends.

Preferred candidate profile

- Solid hands-on experience in SEO and Google Ads.
- Knowledge of AI SEO, GEO, AEO, and Generative AI.
- Understanding of search intent, structured content, entities, schema markup, and content optimization.
- Experience with AI tools such as ChatGPT and other AI-powered marketing platforms.
- Strong analytical and data-driven approach.
- Ability to develop strategies for both traditional and AI-powered search.

📌 SEO and Google Ads Specialist (Mysuru)
🏢 ipopi ads
📍 Mysuru