JOB DESCRIPTION

ProfileJob Title
Assistant Manager

Band 1A

Department Sales & Marketing

Location/Unit Ludhiana

Position Reports toUnit Head Sales & Marketing

Key RelationshipsDoctors, Referral Team, Institutions, Corporate, TPAs

Main Objective of the RoleExecute marketing and service strategies, Implement marketing plans, identify and assess competitors and generates latest trends

Key Responsibilities

- Responsible for increasing market share through higher penetration and awareness of Fortis as Hospital of Desire.
- Creating database for potential customers & updating them
- Identify and map the potential of target customers (patients/regionally corporate & non corporate, doctors).
- To identify, negotiate and establish alliances with all potential customers to develop preferred provider relationships.
- Make proposals, demonstrations and presentations to doctors and corporate.
- Service existing clients, Client retention and follow- ups.
- Develop and nurturing new market and Client support and coordination activities.
- Manage and ensure high quality service delivery to high-end clients.
- Interact with physicians (internal and external).
- Track Report, feedback, complaints received through marketing activities
- Responsible for realization of revenue of assigned geographical area. Implementation of Marketing strategy of current Functions
- Plan and organize initiatives like camps, seminars and conferences to increase product-promotion participation, doctors referral, talks and other events.
- Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties




- Organize outreach programs with prospective patient community for presidents, local clubs, schools, NGOs colleges and other local bodies with a view to generate footfalls from them
- Tracking leads mediated through outreach OPDs, CMEs, camps and seminars etc to tap recent corporate tie-ups, convert referrals etc.
- Liaison between in house doctors and external doctors for PTs.
- Handling VIPs
- Tracking and analyzing information on competitors activities. Recommend suggestions to the department
- Establish inter hospital co-ordination and communication with all departments and get information, collect data and also give feedback of the market analysis to the same departments
- Increase market share through higher penetration and awareness of Fortis as Hospital of Desire
- Create database for potential customers & conduct periodic updations of the same
- Identify and map the potential of target customers (patients/regionally corporate & non corporate, doctors).
- Identify, negotiate and establish alliances with all potential customers to develop preferred provider relationships.
- Make proposals, demonstrations and presentations to doctors and corporate.
- Service existing clients, Client retention and follow-ups.




- Develop and nurture new market and Client support and coordination activities. Interact with physicians (internal and external) on a regular basis.
- Manage and ensure high quality service delivery to high-end clients.
- Track Report, feedback, complaints received through marketing activities
- Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties.
- Organize outreach programs with prospective patient community for presidents, local clubs, schools, NGOs, colleges and other local bodies with a view to generate footfalls from them
- Any other task assigned by the HOD and the management

Major Job Qualifications / Specific SkillsRequired Education:
MBA /PGDBM in MarketingExperience7-15 years of experience in Medical Field or Pharma Company. At least 3 years in medical services industry or medical equipment sellingKnowledge and Specific SkillsGood knowledge of computers, Networking skills with Doctors /Corporate, Analytical skills

Required Critical Behavioral Competencies (Refer to annexure for definitions)
Passion for Excellence
Results Orientation
Coaching Empowerment & Team Development
Communication Skills
Customer Focus
Risk Taking
Integrity & Ethics
Building Relationships
& Partnerships
Leadership & Influencing
Strategic Thinking & Execution
Planning & Organizing
Problem Solving and Decision Making
Functional Expertise
Negotiation

Reviewed By: HR Approved By: Supervisor

Date: Date:

Fortis Healthcare Ltd Page 1 of 3 Internal Document HR-Confidential (RV.1.2/July09)

📌 Area Sales Manager (Ludhiana)
🏢 Fortis
📍 Ludhiana