Company: Choice AMC (A Choice International Company, NSE: CHOICEIN)
SEBI Registration: MF/087/25/13
Designation: City Sales Executive
Experience Required: 5 6 Years
Reporting To: Head of Office (HO) Sales
Work Base: Choice Broking Branch
Hire Type: Lateral / AMC
Locations: Delhi NCR | Bengaluru | Ahmedabad | Kolkata

Primary Performance Mandate

Achieve 3 of break-even AUM within a defined performance window. You will own your network, build it independently, and be measured on clear outcomes. Choice Broking's branch network provides ready infrastructure and operational support.

Core Responsibilities

- Network Ownership: Build and directly own the Mutual Fund Distributor (MFD) network within the assigned city and surrounding cluster.

- Distribution & Scheme Growth: Drive scheme registrations through targeted roadshows, distributor meets, and direct pitch meetings.

- HNI Engagement: Directly engage High-Net-Worth Individual (HNI) investors for advisory and direct channel inflows.

- Industry Representation: Represent Choice AMC at local AMFI, MFD, and trade chapter events.

- Campaign Management: Plan and execute local NFO launches, SIP mobilization drives, and distributor activation campaigns.

- AUM Generation: Deliver consistent, recurring inflows across both SIP and lump-sum investments.

- Pipeline & Reporting: Maintain transparent CRM activity and report weekly AUM pipelines and sales metrics directly to HO Sales.

- Cross-Sell Coordination: Collaborate with the local Choice Broking branch team to leverage internal referral leads and cross-selling opportunities.

- Regional Expansion: Serve as the cluster hub,



with readiness to expand coverage across the broader state/region as operations scale.

Ideal Candidate Profile

- Current Experience: Currently holding a sales/distribution role at a recognized Asset Management Company (AMC) in the target city.

- Distributor Relationships: Possesses active, strong, and proven MFD network relationships (not theoretical network lists).

- Certifications: NISM Series V-A (Mutual Fund Distributors) / AMFI certification is mandatory.

- Market Knowledge: Deep understanding of the local distributor ecosystem and HNI investment landscape.

- Product Expertise: Well-versed in mutual fund product structures, including both active and passive strategies.

Key Skills & Competencies

- MFD Relationship Management

- HNI Client Engagement & Advisory

- NFO Launch Activation & SIP Mobilization

- Chapter Networking & Event Pitching

- Scheme & Product Pitching (Active & Passive Funds)

- Sales Pipeline Tracking & CRM Reporting

Why Choice AMC?

- Ground-Floor Prospect: Early-mover advantage in a growing AMC, offering significantly faster visibility and leadership progression compared to legacy players.

- Ready Infrastructure: Capitalize on the established pan-India Choice Broking branch network for seamless operational and lead support.

- Direct Access: Direct reporting line to HO Sales leadership without multiple layers of bureaucracy.

- Lucrative Variable Incentive: High-upside performance pay tied directly to AUM milestones on top of fixed CTC.

- Strong Parentage: Backed by a SEBI-regulated, publicly listed sponsor (Choice International Limited).

📌 Sales Executive (Ahmedabad)
🏢 Choice International
📍 Ahmedabad