Performance Marketing Manager

About the Role

We are looking for a data-driven Performance Marketer who can build and scale Revenued's paid acquisition engine to improve qualifications, funded accounts and drive efficient growth. The role will own the paid acquisition charter across SEM, Google, Meta and Affiliates. The ideal candidate has managed significant paid budgets at scale, with experience acquiring US customers in fintech, lending or B2B/B2C financial products. Ideally, brings a solid combination of analytical rigour, channel depth, consumer understanding and execution excellence.

What You'll Do

1. Paid Acquisition & Channel Ownership

● Drive the paid acquisition strategy and execution across SEM (Google Ads, Microsoft Ads), Google (Performance Max, You Tube, Demand Gen, Display), Meta and Affiliate channels.

● Develop differentiated strategies by channel, audience, intent and funnel stage

● Build and scale campaigns that drive high-intent audiences to apply, qualify and get funded.

● Scale and optimise affiliate programs across partners, monitor and report lead quality at regular cadence

● Manage budgets and bidding strategies across channels, optimising CAC and incremental return.

● Partner with Product, Data and Content teams to create an integrated acquisition strategy

2. Data, Analytics & Measurement

● Define and track key acquisition metrics across channels including CPL, CPA, CAC and ROAS. Use data-driven decisions to optimize performance across the funnel.

● Partner with Data and Product teams to build attribution and tracking, for every campaign

● Establish a strong test-and-learn culture across audiences, keywords, creatives, and bidding.

3. Creative & Consumer Experience





● Partner with content/creative to ensure communication is highly relevant, differentiated and consistent with the brand.

● Test new formats and ideas inspired by global best practices/trends.

4. AI & Automation

● Explore and scale the use of AI across personalization and customer journeys.

● Use performance data and experimentation to continuously optimise workflows

● Identify opportunities to use AI to make communication more personalized, contextual and scalable.

5. Stakeholder Management

● Ownership to drive influence and initiatives with cross-functional teams without relying solely on direct people management.

● Build strong relationships with agencies and internal stakeholders to ensure initiatives translate into measurable business outcomes.

What We're Looking For

• 4-6 years of experience in performance marketing, paid acquisition or growth marketing, with direct management of paid budgets.

• Experience in fintech, lending or financial services, and exposure to acquiring US customers, is highly desirable.

• Strong knowledge of tools and platforms such as Hubspot, GA4, Google Ads, Google Tag Manager, Impact

• Deep hands-on experience with:

o Google Ads: Search, Performance Max, You Tube, Demand Gen and Display

o Microsoft Ads / Bing / SEM

o Meta Ads: prospecting, remarketing and lookalike audiences

o Affiliate management, including payout structures and lead-quality controls

• Strong command of acquisition unit economics: CPL, CAC, LTV, payback period, funnel conversion and incrementality.

• Strong understanding of experimentation, audience segmentation and creative testing.

• Experience working with AI-enabled workflows and automation is highly desirable.

• High ownership, strong execution and the ability to operate in a global environment.

📌 Performance Marketing Manager (India)
🏢 Acreit
📍 India