Job Ttile: Performance Marketing Executive Exp Required: 2-3 Years )

We are looking for a Performance Marketing Executive with 2–3 years of hands-on experience in managing and optimising paid advertising campaigns. The ideal candidate should have strong knowledge of Meta Ads and Google Ads, understand performance metrics, and be able to plan, execute and optimise campaigns based on business objectives.

Responsibilities – Performance Marketing

- Plan, set up, manage and optimise paid campaigns across Meta Ads and Google Ads.
- Work on campaigns focused on leads, sales, traffic, conversions, awareness and engagement.
- Conduct audience research and identify relevant targeting opportunities.
- Manage campaign budgets and ensure efficient utilisation of ad spend.
- Monitor campaign performance and make data-driven optimisation decisions.
- Test different audiences, creatives, ad copies, placements and campaign strategies.
- Identify opportunities to improve CTR, CPC, CPL, CPA, ROAS and conversion rates.
- Analyse campaign data and take corrective actions to improve performance.
- Coordinate with creative and social media teams to develop performance-focused ad creatives.

Meta Ads

- Hands-on experience with Meta Ads Manager.
- Strong understanding of campaign objectives, campaign structure, audiences, placements and optimisation.
- Experience managing lead generation, traffic, engagement and conversion campaigns.
- Knowledge of retargeting, custom audiences, lookalike audiences and basic funnel strategies.
- Ability to analyse Meta campaign metrics and optimise campaigns accordingly.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.

Google Ads

- Hands-on experience with Google Ads.
- Understanding of Search, Display, Performance Max and remarketing campaigns.
- Keyword research and understanding of search intent..
- Experience with bidding strategies, negative keywords, search terms and campaign optimisation.
- Ability to analyse Google Ads performance and improve campaign efficiency.





Analytics & Reporting

- Track and analyse campaign performance using relevant analytics and advertising platforms.
- Prepare regular performance reports with key metrics, insights and recommendations.
- Identify trends and patterns in campaign data and translate them into actionable strategies.
- Understand conversion tracking and basic attribution concepts.
- Use data to identify areas for improvement and scale successful campaigns.

Collaboration & Client Handling

- Work closely with social media, creative and client servicing teams.
- Understand client objectives and translate them into performance marketing strategies.
- Provide campaign updates, insights and recommendations to internal teams and clients when required.
- Communicate campaign performance clearly and professionally.

Required Skills

- 2–3 years of hands-on experience in Performance Marketing.
- Strong working knowledge of Meta Ads and Google Ads.
- Good understanding of paid media metrics such as CPC, CTR, CPL, CPA, CPM, ROAS and conversion rate.
- Strong analytical and problem-solving skills.
- Ability to optimise campaigns based on performance data.
- Good understanding of audience targeting, retargeting and conversion funnels.
- Ability to manage multiple campaigns and budgets simultaneously.
- Strong Excel/Google Sheets skills for analysing campaign data.
- Valuable communication and reporting skills.

Preferred

- Experience working in a digital marketing agency and managing multiple client accounts.
- Experience with lead-generation campaigns.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM) and conversion tracking.
- Experience with e-commerce and D2C campaigns.
- Google Ads or Meta certifications will be an added advantage.

Candidate Profile

- Data-driven with a strong understanding of performance marketing.
- Proactive in identifying optimisation and growth opportunities.
- Comfortable working with budgets, targets and performance metrics.
- Willing to test, learn and experiment with new campaign strategies.
- Strong ownership and ability to work in a fast-paced agency setting.

📌 Performance Marketing Executive (India)
🏢 Vibes Communications
📍 India