Social Media & Communications Manager

LoanWalle | Ampire Fintech Private Limited

Experience: 2–4 years in social media, content or lifecycle/CRM marketing

Reports to: CMO

Location: Noida, in office

Type: Full time

CTC: ₹6–7 LPA, based on experience

ABOUT LOANWALLE

LoanWalle is a brand of Ampire Fintech Private Limited that helps Indians compare loans, insurance, mutual funds and fixed deposits from trusted financial partners, all on one platform. Through a network of 50+ lending partners, we serve salaried and self-employed borrowers across India, and over 4 lakh customers have used LoanWalle so far.

We believe your financial journey is bigger than your next loan. People come to us for credit; we want them to leave financially stronger, with less expensive debt, an emergency fund, the right insurance and a habit of investing. You will turn that belief into what our customers read, watch and receive from us every day.

WHY THIS ROLE EXISTS

Paid media sits with our Performance Marketing Lead and agency, and ad creatives come from a creative agency. We need one person to own everything a customer sees from us outside paid ads, and make it sound like one brand: simple, honest and helpful, in English.

WHAT YOU WILL DO

- Strategy: turn the CMO’s brand strategy into a monthly content calendar across all channels, built around customer moments like salary day, festivals, tax season and emergencies.
- Instagram and LinkedIn: own the Instagram handle end to end (reels, carousels, captions, community replies) and run the LinkedIn page, including ghostwriting for leadership. Brief the creative agency and review their work.
- Website: own the words on loanwalle.com (product pages, FAQs, blogs, calculators) and publish 4–8 quality blogs a month with the SEO agency.
- CRM and lifecycle: plan,



write and run journeys across email, SMS, WhatsApp, RCS and push, from welcome and drop-off to EMI reminders and FD cross-sell. Build segments and run A/B tests, using DLT-approved templates and following DPDP consent rules.
- Performance support: share hooks and customer insights with the Performance Marketing Lead, and keep ads, landing pages and follow-up messages telling the same story.
- Compliance and reputation: keep every post, page and message within RBI digital lending rules, ASCI guidelines and Meta/Google financial-services policies. Monitor comments, DMs and reviews, and route complaints to support quickly.
- Reporting: share a short weekly dashboard every Monday and a monthly review of what worked and what we will change.

WHAT WE ARE LOOKING FOR

- 2–4 years managing social media and content for a brand, with at least one account you grew yourself (please share it)
- Hands-on experience writing and running CRM campaigns (email, SMS or WhatsApp) for a consumer brand or app
- Excellent English writing, and comfort with Hindi/Hinglish
- Ability to write reel scripts and brief designers and video editors clearly
- Comfort with numbers: Instagram Insights, GA4 and campaign reports
- Organised enough to run a calendar across 5+ channels and several agencies

Good to have: fintech, BFSI or investing content experience; basic knowledge of RBI digital lending rules and ASCI guidelines; SEO writing and CMS experience; quick edits in Canva or CapCut; genuine interest in personal finance.

Tools: Instagram, LinkedIn, Meta Business Suite, Canva, CapCut, GA4, Search Console, a CRM tool (MoEngage, WebEngage, CleverTap or Braze), WhatsApp Business API, and AI assistants for research and first drafts.

Pay: ₹45,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Social Media and Communication Manager (Noida)
🏢 Loanwalle.com
📍 Noida