Job Description: Social Media Head

Job Title: Social Media Head
Experience: 5–8 years (preferred)
Employment Type: Full-time

Job Summary

The Social Media Head will be responsible for developing, implementing, and managing the company's overall social media strategy across various digital platforms. The role involves leading the social media team, strengthening brand awareness, increasing audience engagement, driving organic and paid growth, and ensuring consistent brand communication across all social media channels.

The ideal candidate should have strong leadership skills, creative thinking, strategic planning abilities, and a data-driven approach to social media marketing.

Key Responsibilities

1. Social Media Strategy & Planning

- Develop and execute comprehensive social media strategies aligned with the company's marketing objectives.
- Establish monthly, quarterly, and annual social media plans.
- Identify target audiences, emerging trends, and growth opportunities.
- Manage the company's presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.

2. Content Strategy & Management

- Plan and oversee the creation of engaging social media content, including posts, reels, videos, stories, and campaigns.
- Develop content calendars and ensure timely publishing.
- Maintain consistent brand identity, tone of voice, and communication standards.
- Collaborate with graphic designers, video editors, copywriters, and content creators.

3. Team Leadership & Management

- Lead, mentor, and supervise the social media team.
- Assign tasks, set priorities, and monitor team performance.
- Coordinate with design, video production, marketing, sales, and other departments.
- Establish workflows, approval processes, and quality standards.

4. Social Media Growth & Engagement

- Develop strategies to increase followers, reach, impressions, and audience engagement.
- Monitor comments, messages, mentions, and online community interactions.




- Identify influencer collaboration opportunities and manage relevant partnerships.
- Implement initiatives to improve audience retention and brand loyalty.

5. Paid Campaigns & Performance Marketing

- Plan and coordinate paid social media campaigns in collaboration with the performance marketing team.
- Monitor campaign budgets, reach, engagement, leads, conversions, and return on ad spend (ROAS), where applicable.
- Optimize campaigns based on performance insights.
- Ensure marketing activities support business growth and lead-generation objectives.

6. Analytics & Reporting

- Track and analyze key performance indicators (KPIs) across social media platforms.
- Prepare weekly and monthly performance reports.
- Evaluate content performance, audience growth, engagement rates, and campaign effectiveness.
- Present actionable insights and recommendations to management.

7. Brand Reputation & Crisis Management

- Maintain brand reputation across social media platforms.
- Monitor customer feedback, brand mentions, and online conversations.
- Handle sensitive comments, negative feedback, and potential social media crises in coordination with management.
- Ensure compliance with brand guidelines and platform policies.

8. Trend Research & Innovation

- Stay updated on social media trends, platform algorithms, tools, and emerging technologies.
- Identify creative opportunities to improve brand visibility and audience engagement.
- Conduct competitor analysis and benchmark performance.
- Experiment with new content formats and marketing approaches.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Mass Communication,



Business Administration, or a related field.
- 5–8 years of experience in social media marketing or digital marketing, preferably with leadership experience.
- Proven experience managing multiple social media platforms and leading a team.
- Strong understanding of content strategy, social media analytics, and audience growth.
- Familiarity with paid advertising platforms such as Meta Ads Manager and LinkedIn Campaign Manager.
- Experience with social media management and reporting tools.
- Excellent communication, leadership, organizational, and analytical skills.
- Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.

Key Performance Indicators (KPIs)

- Social media audience growth and reach.
- Engagement rate and content performance.
- Organic traffic and social media-driven leads.
- Paid campaign performance and cost efficiency.
- Content calendar adherence and publishing consistency.
- Brand sentiment and audience response.
- Team productivity and timely campaign execution.
- Contribution to overall marketing and business objectives.

Key Competencies

- Strategic thinking and planning.
- Leadership and team management.
- Creativity and content innovation.
- Data analysis and performance optimization.
- Communication and collaboration.
- Problem-solving and decision-making.
- Brand management and crisis handling.

Working Relationships

The Social Media Head will work closely with the Marketing Head, Brand Team, Creative Team, Performance Marketing Team, Sales Team, and senior management to ensure that social media initiatives align with organizational goals.

Expected Outcome

The Social Media Head is expected to build a solid and consistent digital presence, improve audience engagement, strengthen brand positioning, lead a high-performing social media team, and contribute measurably to the company's marketing and business growth.

Work Location: In person

📌 Social Media Head (Matigara)
🏢 Aman Tea Group
📍 Matigara