- Work with Digital Marketing Manager to refine social media strategy and best practices
- Assist in managing social media channels (Facebook, Twitter, Instagram, YouTube) and content calendar to ensure content is timely, relevant, and engaging
- Prepare weekly updates and reports to track growth and success rates of campaigns
- Keep up to date and informed on current social media trends and adapt accordingly
- Ensure proper messaging is being executed online
- Identify leaders and influencers (internal/external) and engage them in brand activities