Job Title

B2B Lead Generation Executive – Prospect Research & Outbound Outreach

Job Description

We are looking for a B2B Lead Generation Executive to identify potential business customers, find the right decision-makers, and generate qualified sales opportunities through targeted prospect research and outbound outreach.

The role involves researching target companies, building accurate prospect databases, verifying contact information, running personalized cold email and LinkedIn campaigns, managing follow-ups, and qualifying interested prospects for the sales team.

The ideal candidate understands that successful lead generation is about finding the right prospects and creating genuine sales opportunities—not simply building large contact lists.

Key Responsibilities

- Research target businesses based on industry, location, company size, business needs, and buying signals.
- Identify key decision-makers, including Founders, CEOs, Directors, Business Owners, and Marketing Heads.
- Find and verify business email addresses, phone numbers, LinkedIn profiles, and company information.
- Build, clean, organize, and segment prospect databases while removing duplicate, invalid, and outdated contacts.
- Execute personalized outbound outreach through cold email and LinkedIn, using WhatsApp where appropriate.
- Create and manage follow-up sequences for prospects who have not responded.
- Review prospect responses, identify interested businesses, and qualify leads based on defined criteria.
- Schedule meetings or hand over qualified leads to the sales team for further discussion.
- Maintain accurate lead statuses, communication history,



and follow-up schedules in the CRM or tracking sheet.
- Test new industries, target audiences, messaging approaches, and prospecting sources to improve campaign performance.
- Coordinate with the sales team to understand target customer profiles and continuously improve lead quality.

Tools & Platforms

- Lead Research: Apollo.io, LinkedIn Sales Navigator, Google Search, Google Maps
- Prospect Discovery: Business directories, company websites, and online research sources
- Data Management: CRM systems, Microsoft Excel, Google Sheets
- Email Verification: Email finding and verification tools
- Outreach: Cold email platforms, LinkedIn, and WhatsApp where appropriate
- Productivity: AI-powered research, data enrichment, and outreach tools

Experience

- Experience in B2B lead generation, prospect research, sales prospecting, or outbound outreach.
- Practical knowledge of identifying target companies and finding relevant decision-makers.
- Experience building and maintaining accurate B2B contact databases.
- Understanding of cold email, LinkedIn outreach, follow-up sequences, and lead qualification.
- Ability to personalize outreach based on a prospect’s business, industry, or potential needs.
- Familiarity with CRM systems, spreadsheets,



and lead tracking processes.

Who Can Apply

Candidates with experience in B2B lead generation, sales development, business research, appointment setting, or outbound prospecting are encouraged to apply.

Applicants should have robust online research skills, attention to detail, clear written communication, and the ability to identify high-potential prospects and turn them into qualified sales opportunities.

Key Skills

- B2B Lead Generation and Prospecting
- Target Company and Decision-Maker Research
- Contact Data Extraction and Verification
- Prospect Database Building and Management
- Cold Email and LinkedIn Outreach
- Personalized Messaging and Follow-Up
- Lead Qualification and Meeting Booking
- CRM Management and Lead Tracking
- Audience Segmentation and Buying Signal Research
- Campaign Testing and Lead Quality Optimization
- Excel, Google Sheets, and AI Research Tools

Role Objective

Build a consistent pipeline of relevant B2B prospects and convert them into qualified sales opportunities through accurate research, personalized outreach, timely follow-ups, and effective lead qualification. Success is measured by lead relevance, prospect engagement, qualified opportunities, and contribution to the sales pipeline—not database size alone.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 B Lead Generation Executive (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad