Job Description: Sales Development Executive
Company: Brets Pvt Ltd (BRETS English Academy)
Department: Sales & Admissions
Reports to: Sales Manager / Centre Head
Location: Edapally, Kochi, Kerala (on the Kochi Metro line)
Employment Type: Full-time
Experience: 0-3 years in sales, admissions counselling, or tele-calling (freshers with strong communication skills may apply)
Working Hours: Monday to Saturday, 9 AM - 7 PM
About BRETS
BRETS is an English finishing school in Kochi, operating since 2011 and with 10,000+ learners trained across Kerala and the Gulf. We teach Spoken English, IELTS, Business English, Accent Training, and English teacher training (B-CET) using TPR (Total Physical Response), VR practice rooms, and AI speech assessment. Our programmes run online and on campus. Through our BEAS programme we also train staff inside schools and companies.
About the Role
As a Sales Development Executive, you will generate and qualify leads, counsel prospective learners and parents, and convert enquiries into enrolments. You are the first voice of BRETS for anyone who wants to improve their English, so you need to listen well, explain our method clearly, and follow up consistently.
Key Responsibilities
Lead Generation & Qualification
- Respond promptly to enquiries from WhatsApp, phone calls, walk-ins, the website, and social media
- Make outbound calls and messages to leads, referrals, and past enquiries
- Qualify leads by understanding the learner's goal (job, IELTS, abroad, school, business) and current English level
- Identify and approach prospects through schools, colleges, offices, and local community channels
Counselling & Conversion
- Counsel students, working professionals, and parents on the right course: Spoken English, IELTS, Business English, Accent Training, Junior English, or B-CET
- Explain the TPR, VR, and AI method clearly and confidently
- Handle objections on fees, duration, and results
- Schedule campus visits,
demo sessions, and speaking assessments
- Close enrolments, collect fees, and coordinate batch allocation with the academic team
B2B & Institutional Outreach (BEAS)
- Generate leads from schools, companies, and hospitals for staff English and teacher training
- Schedule meetings and demos for senior team members, and assist with proposals
- Maintain relationships with existing institutional clients
Pipeline & Reporting
- Update every lead, follow-up, and outcome in the CRM or tracking sheet daily
- Follow up persistently through the full enquiry-to-enrolment cycle
- Meet monthly targets for leads handled, campus visits, and enrolments
- Share regular reports on conversions, lead sources, and common objections
- Support campaigns, free IELTS mock test promotions, scholarship exam drives, and events
Required Qualifications
- Bachelor's degree in any discipline
- Excellent spoken English and fluent Malayalam; Hindi, Tamil, or Arabic is an advantage
- Prior experience in sales, admissions, education counselling, or inside sales is preferred
- Comfortable with WhatsApp Business, MS Office or Google Workspace, and basic CRM tools
Key Skills
- Confident, persuasive, and empathetic communicator
- Active listening and consultative selling
- Target-driven, with persistence in follow-up
- Positive time management and organisation
- Comfortable with phone and WhatsApp-based selling
- Team player with a positive, learning attitude
What We Offer
- Fixed salary of 15000-35000 plus performance-based incentives on every enrolment
- Product training in our TPR, VR, and AI method, and sales skills coaching
- Career growth towards Senior Sales / Admissions Lead or Business Development roles
- A learning-focused, supportive workplace in a well-connected Edapally location, near the Metro
How to Apply
Send your updated resume to
[email protected] with the subject line "Application – Sales Development Executive".
Pay: ₹15,000.00 - ₹35,000.00 per month
Work Location: In person
📌 Sales Development Executive (Edappally)
🏢 Brets
📍 Edappally