Role: Product UI/ UX Designer (Lifecycle & User Journeys)
Responsibilities
- Product Discovery & Planning
- Translate business goals into UI/UX strategies and measurable KPIs.
- Create user personas & journey maps for different lifecycle stages (current users, active users, churn-risk users, power users).
- Collaborate with stakeholders to finalise product roadmaps.
- Lifecycle-Focused UX Design
- Map UX flows for onboarding, feature discovery, activation, conversion, and retention.
- Design low/high-fidelity wireframes & clickable prototypes.
- Create decision trees for multi-path user journeys (e.g., free → paid upgrades).
- Collaboration & Handoff
- Deliver dev-ready designs and flows in Figma & Zeplin (both are Mandatory).
- Work closely with UI devs to ensure correct implementation.
- Document edge cases, error states, and alternative flows.
- Testing & Optimization
- Conduct usability tests pre- and post-release.
- Analyze product analytics (Mixpanel, Amplitude, Firebase) to find drop-off points.
- Suggest UX iterations for higher conversion and retention.
- Post-Launch Growth
- Partner with marketing to align UX with marketing campaigns.
- Integrate feedback loops for continuous improvement.
Requirements
- 4+ years in UI/ UX & Product design for mobile/web tech products.
- Strong understanding of product lifecycle design (AARRR: Acquisition, Activation, Retention, Referral, Revenue).
- Proficiency with Figma, Miro, Adobe XD.
- Portfolio showing UX decisions tied to business outcomes, not just visuals.