Conversion UX Strategist

We are looking for a Conversion UX Strategist who can turn business requirements, customer intent, and marketing objectives into well-structured, conversion-focused landing-page experiences.

This role is focused on research, strategy, user experience planning, and content structure—not website design or development. You will independently study a client's business, understand its target audience, analyze competitors, and plan the complete landing-page journey before design or development begins.

Key Responsibilities:

- Research client businesses, products, services, target audiences, value propositions, and campaign objectives to understand what the landing page needs to achieve.
- Analyze customer intent, audience pain points, motivations, objections, and decision-making factors to determine what information visitors need before taking action.
- Study competitor websites, landing pages, messaging, offers, and conversion approaches to identify opportunities for differentiation and improvement.
- Plan complete landing-page structures, including section order, content hierarchy, information flow, trust elements, and calls-to-action.
- Develop conversion-focused user journeys that guide visitors from their initial interest to a clear next step, such as submitting an enquiry or requesting a consultation.
- Define what each page section needs to communicate, including headlines, value propositions, benefits, service explanations, proof points, FAQs, and conversion prompts.
- Identify the information, testimonials, case studies, credentials, guarantees, or other trust signals needed to address visitor concerns and support conversion decisions.
- Plan landing pages around specific campaign objectives, particularly for Google Ads traffic, ensuring alignment between search intent, ad messaging, and page content.




- Determine the appropriate content flow for different industries, business models, services, audiences, and stages of customer awareness.
- Identify gaps in existing landing pages, including unclear messaging, weak content hierarchy, missing information, unnecessary friction, and ineffective calls-to-action.
- Prepare structured landing-page plans, section-by-section briefs, and UX recommendations that designers, copywriters, and developers can implement.
- Present page concepts and strategic reasoning for internal review and client approval, incorporating feedback while maintaining the page's conversion objectives.
- Apply UX principles and conversion rate optimization (CRO) thinking to improve clarity, relevance, trust, and ease of decision-making throughout the user journey.

Experience:

Candidates with relevant experience in conversion strategy, UX planning, landing-page planning, content strategy, conversion rate optimization, digital marketing, or related fields can apply. A specific job title or fixed number of years of experience is not mandatory; practical understanding, independent problem-solving, and portfolio-quality work are more important.

Who Can Apply:

- Candidates who can research unfamiliar businesses and translate business goals into clear landing-page strategies.
- Candidates who understand customer intent, audience behavior, buying motivations, objections, and conversion decision-making.
- Candidates who can independently plan a complete landing page,



from the initial message and content hierarchy to trust-building sections and final calls-to-action.
- Candidates who understand information architecture, user flows, content sequencing, and conversion-focused UX principles.
- Candidates who can determine what information a visitor needs, why each section matters, and how the page should guide the visitor toward action.
- Candidates with an understanding of Google Ads campaigns and how landing-page relevance influences the visitor experience and campaign outcomes.
- Candidates who can analyze competitor pages critically, identify gaps, and develop differentiated strategies rather than simply copying existing layouts.
- Candidates with strong written communication skills who can organize ideas into clear, logical, implementation-ready page plans.
- Candidates who can explain and defend their strategic decisions during internal discussions and client presentations.
- Candidates who can work independently, think analytically, and approach different business requirements with a structured, conversion-focused mindset.

Skills:

Conversion Strategy · UX Strategy · Landing Page Planning · Conversion Rate Optimization · Customer Journey Mapping · User Research · Customer Intent Analysis · Competitor Research · Content Strategy · Information Architecture · Content Hierarchy · Conversion Copy Structure · Google Ads Landing Pages · Audience Research · Value Proposition Development · Trust and Objection Analysis · User Flow Planning · Requirement Analysis · UX Audit · CRO Recommendations · Client Presentation

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Adaptable schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad