JOB DESCRIPTION

Marketing Officer – Newspaper Advertising & Digital Media advertising

Company: Navya Jagran (A Unit of HPAG Media Private Limited)

Location: Gorakhpur, Uttar Pradesh

Department: Marketing & Business Development

Employment Type: Full-Time

Navya Jagran Navya Jagran is a news media organisation based in Gorakhpur, Uttar Pradesh, committed to delivering credible, timely, and impactful journalism through its newspaper, website, and mobile application. With the vision of *“सच सबसे तेज”*, we aim to connect brands and businesses with audiences through effective print and digital advertising solutions.

Job Summary

Navya Jagran is looking for a dynamic, target-oriented, and result-driven Marketing Officer to generate advertising revenue across its newspaper, website, and mobile application. The candidate will be responsible for acquiring new advertisers, building strong client relationships, promoting advertising solutions, and achieving assigned sales targets. The ideal candidate should possess excellent communication and negotiation skills, a solid business-development mindset, and the ability to convert prospective clients into long-term advertising partners.

Key Responsibilities

1. Newspaper Advertisement Sales: Generate revenue by selling newspaper advertising space to businesses, brands, institutions, and organisations.

Promote classified, display, classified-display, and other available advertisement formats.

Acquire new advertisers and maintain relationships with existing clients.

Explain advertisement sizes, rates, placement options, publication schedules, and promotional benefits.

Develop local and regional advertising business across Gorakhpur and assigned territories.

2. Website Advertisement Sales:

Sell website advertising opportunities, including banner ads, display ads, sponsored content,



and other available digital advertising formats.

Identify potential advertisers seeking online visibility and brand promotion.

Prepare advertising proposals and customised packages based on client requirements.

Build long-term partnerships with local businesses, agencies, and regional and national brands.

3. Mobile Application Advertisement Sales

Promote advertising opportunities available on the Navya Jagran mobile application.

Acquire advertisers interested in reaching mobile-first audiences.

Present suitable in-app advertising formats, campaign options, and promotional packages.

Encourage advertisers to adopt integrated campaigns across print, website, and mobile platforms.

4. Client Acquisition & Business Development

Identify and approach potential clients through field visits, telephone calls, meetings, referrals, and business networking.

Build a strong pipeline of prospective advertisers.

Conduct client meetings, understand business needs, negotiate commercial terms, and close sales.

Develop advertising packages combining newspaper, website, and mobile app placements.

Maintain professional relationships to encourage repeat business and client retention.

5. Revenue & Target Achievement

Achieve monthly and quarterly advertising revenue targets assigned by management.

Prepare sales plans, client visit schedules, and regular performance reports.

Follow up on quotations, advertising bookings, payments, and renewals.





Coordinate with editorial, design, accounts, and digital teams to ensure the smooth execution of advertising campaigns.

Monitor market opportunities and competitor offerings to improve sales performance.

Eligibility & Qualifications

Graduate in any discipline; a degree or diploma in Marketing, Business Administration, or Sales will be an advantage.

Experience in newspaper advertising, media sales, digital marketing sales, or business development is preferred.

Freshers with excellent communication skills and a strong willingness to learn may also apply.

Good verbal communication, presentation, persuasion, and negotiation skills.

Basic computer knowledge and familiarity with email, spreadsheets, and digital platforms.

Ability to travel locally for client meetings and field sales activities.

Required Skills

Strong client acquisition and lead-generation abilities.

Target-oriented approach with a focus on revenue generation.

Professional communication and relationship-management skills.

Confidence in pitching advertising products and negotiating deals.

Ability to work independently and collaboratively.

Knowledge of the local business market will be an added advantage.

Compensation & Benefits

Attractive salary based on experience and suitability.

Performance-based incentives on achieving sales targets.

Opportunities for career growth in print and digital media.

Exposure to newspaper, website, and mobile app advertising.

Professional working environment with opportunities to develop business and sales expertise.

How to Apply Interested candidates can send their updated CV to: [email protected]

Pay: ₹14,000.00 - ₹17,000.00 per month

Benefits:

- Cell phone reimbursement
- Leave encashment
- Life insurance

Work Location: In person

📌 Marketing Officer (Gorakhpur)
🏢 Navya Jagran A Unit of HPAG Media private
📍 Gorakhpur