Job Description – Performance Marketing Executive

Company: Bizpole
Department: Digital Marketing
Job Title: Performance Marketing Executive
Experience: 1–3 Years
Location: As per company requirements
Employment Type: Full-Time

Job Summary

Bizpole is looking for a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns to generate quality leads, improve conversions, and maximize return on advertising spend (ROAS). The ideal candidate should have hands-on experience with paid advertising platforms, campaign analytics, and lead-generation strategies.

Key Responsibilities

- Plan and execute paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.
- Generate quality leads and drive conversions in line with business targets.
- Monitor and optimize campaigns to improve cost per lead (CPL), conversion rates, and ROAS.
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager, and platform analytics.
- Prepare daily, weekly, and monthly campaign performance reports.
- Manage advertising budgets effectively and ensure optimal utilization of marketing spend.
- Develop and implement retargeting strategies to improve lead conversion.
- Coordinate with the sales and content teams to improve lead quality and campaign effectiveness.
- Stay updated on digital advertising trends, platform updates,



and performance marketing best practices.

Required Skills and Qualifications

- Bachelor's degree in any field.
- 1–3 years of hands-on experience in performance marketing or paid advertising.
- Practical knowledge of Google Ads, Meta Ads Manager, and campaign optimization.
- Familiarity with GA4, Google Tag Manager, conversion tracking, and reporting dashboards.
- Strong analytical, problem-solving, and data interpretation skills.
- Ability to manage multiple campaigns and meet lead-generation targets.
- Good communication, coordination, and reporting skills.

Key Performance Indicators (KPIs)

- Number of qualified leads generated.
- Cost per lead (CPL) and cost per acquisition (CPA).
- Conversion rate and lead-to-customer conversion.
- Return on advertising spend (ROAS).
- Campaign performance against allocated budgets.
- Quality of leads and contribution to business growth.

Preferred Qualifications

- Experience in B2B lead generation and service-based businesses.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Experience with CRM tools and marketing automation platforms.
- Relevant Google Ads or Meta Blueprint certifications.

What Bizpole Offers: An opportunity to contribute to business growth through data-driven marketing campaigns, with scope for professional development and performance-based growth.

Pay: ₹15,000.00 - ₹25,000.00 per month

Advantages:

- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (Palakkad)
🏢 Bizpole Business Acumen Private
📍 Palakkad