Location- Bhopal
Total Experience- 10 years
CTC Range- 10-15LPA

Key Responsibilities

- Develop and execute marketing strategies for software products.
- Drive brand positioning, product marketing, and go-to-market (GTM) strategies.
- Lead digital marketing, demand generation, and lead generation campaigns.
- Conduct market research and competitive analysis to identify growth opportunities.
- Align marketing initiatives with sales objectives to improve customer acquisition and revenue.
- Manage marketing budgets, campaign performance, analytics, and ROI.
- Leverage CRM, marketing automation, and AI tools to optimize marketing effectiveness.
- Develop marketing collateral, case studies, and sales enablement materials.

Required Skills

Primary Skills:

- Strategic Marketing Planning and Execution
- Brand Strategy and Positioning
- Go-to-Market (GTM) Strategy




- Product Marketing and Value Proposition Development
- Market Research and Competitive Analysis
- Digital Marketing and Demand Generation
- Marketing Analytics and Budget Management
- Understanding of ERP, AI/ML, Cloud, SaaS, and Software Products

Secondary Skills:

- Team Leadership and Cross-functional Communication
- SEO, Social Media, and Website Management
- PR, Events, Webinars, and Conference Management
- Marketing Collateral and Customer Case Studies
- MS Office and AI Tools

Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Ability to commute/relocate:

- Bhopal, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

- Bachelor's (Required)

Work Location: In person

📌 Senior Marketing Manager (Bhopal)
🏢 XtraNet Technologies
📍 Bhopal