We build AI-driven technology products, designed and manufactured in India and deployed with government and city agencies across India.

Our products:

- AI traffic signal controllers and cloud signal-management software
- ANPR cameras — fixed junction systems and police-vehicle-mounted units
- Vision analytics: vehicle and lane counting, e-challan enforcement
- Remote street-light management and cloud device management
- SNMP-enabled battery chargers for field infrastructure

The role

You will own RR's entire online presence: build and run our websites, research markets and buyers, publish expert content, and turn that visibility into qualified leads.

This is a builder-marketer role. You build websites, then use it to win attention from traffic engineers, city officials, system integrators and distributors worldwide. Success means RR is seen as a credible, respected name and the sales team gets a steady stream of real enquiries.

Reports to: Founder

What you will do

Websites — build and maintain

- Develop and run the RR corporate site and product microsites, with an admin backend for products, projects, news and careers. Should be able to use AI based tools.
- Keep sites fast, secure, mobile-first and up to date; manage hosting, domains, SSL, backups and uptime
- Build landing pages for product launches, trade shows and target countries
- Set up analytics, conversion tracking and CRM integration so every enquiry is captured

Content and SEO

- Plan and publish technical content: product pages, case studies, deployment stories, whitepapers, comparison guides and explainer videos
- Own technical and on-page SEO; target the search terms buyers and specifiers actually use
- Localise key pages for priority markets
- Keep spec sheets, brochures and certifications current and downloadable

Social media and brand

- Run LinkedIn as the primary channel: company page, founder thought leadership,



and engagement in industry groups
- Use YouTube for product demos and deployment footage; X and others only where buyers are present
- Get RR listed and featured in industry directories, trade publications, award entries and event coverage
- Monitor reviews and mentions; respond professionally and protect brand reputation
- Keep a consistent brand voice and visual identity everywhere

Lead generation

- Turn traffic into enquiries with transparent calls to action, demo requests and gated content
- Run targeted campaigns (LinkedIn, Google Ads, email) with tight budgets and measured ROI
- Qualify inbound leads and hand them to sales with context
- Report monthly on traffic, rankings, followers, leads and cost per lead

What you need

- 2–6 years building and maintaining websites, with a live portfolio you personally built
- Strong HTML, CSS and JavaScript, plus one CMS or framework (WordPress, Next.js or similar) and basic backend/database work
- Proven B2B SEO results — show rankings or traffic you grew
- Hands-on experience running a company LinkedIn page and paid campaigns with tracked results
- Clear, accurate English writing for a technical audience; able to explain an ANPR camera or adaptive signal to a city engineer
- Research discipline: finds primary sources, verifies facts, summarises clearly
- Comfort with Google Analytics, Search Console, Tag Manager and a CRM
- Self-driven; works with little supervision and reports with numbers

Nice to have

- Background in engineering or govtech marketing
- AI Tools, Video editing and straightforward motion graphics for product demos
- Experience marketing into government tenders or to system integrators
- International SEO and multi-language sites
- Using AI tools to speed up research, writing and design — with careful fact-checking
- Familiarity with B2B world sales

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Senior Digital Marketer (Chandigarh)
🏢 RR Group
📍 Chandigarh