An Outreach Marketing Manager is a strategic role focused on building relationships and securing partnerships to expand a brand's reach and authority. In a growing organization like Hamstech, this role is critical for driving brand awareness and acquiring high-quality leads through external channels.
1. Core Responsibilities
- Partnership & Relationship Management: Identifying and building long-term relationships with industry influencers, bloggers, media outlets, and strategic brand partners.
- PR & Media Relations: Pitching stories, press releases, and expert commentary to journalists and publications to gain "earned media" coverage.
- Influencer Collaboration: Coordinating with the social media team to identify and vet influencers for brand campaigns and product launches.
- Content Distribution: Ensuring the brand’s high-value content (like webinars or design reports) is shared and promoted by external partners.
2. The Outreach Workflow
An Outreach Manager must be highly organized, moving from initial research to successful conversion of a lead or partner.
- Prospecting:
Using tools to find relevant websites, journalists, or influencers within the design and education niches.
- Personalized Pitching: Crafting highly tailored emails or messages that offer value to the recipient rather than just "asking for a favour."
- Negotiation: Discussing terms of collaboration, whether it is a content swap, an affiliate deal, or a sponsored feature.
- Tracking & Analysis: Monitoring the success of each campaign in terms of traffic, backlinks, or brand mentions.
3. Essential Tool Stack
- Outreach Automation: Tools like Lemlist, Hunter.io, or Snov.io for finding emails and automating follow-ups.
- CRM: HubSpot or Salesforce to track the status of hundreds of ongoing relationships.
- Communication: High proficiency in professional email writing and LinkedIn Sales Navigator.
**Should speak Local Language -of Kolapur.
Job Type: Full time
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
📌 Outreach Marketing Manager (Warangal)
🏢 Hamstech Institute of Fashion Interior Design
📍 Warangal
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