Growth Marketing Manager

About Cove Offices

Cove Offices is a managed-office and flexible-workspace company operating business centres across Chennai, Bengaluru and Coimbatore. We serve customers ranging from small businesses seeking ready-to-use offices to enterprises requiring large, customised managed workspaces.

We are strengthening our internal marketing function and are looking for a hands-on Growth Marketing Manager who can take day-to-day ownership of digital campaigns, lead tracking, CRM processes and marketing execution.

Role Details

Designation: Growth Marketing Manager
Employment: Full time, in office
Experience: Approximately 4–6 years
Location: Bengaluru
Reporting to: Chief Growth Officer and Cove’s Founder Team
Coordination with: Sales, telecalling, centre teams, website partners and external creative or technical specialists

Purpose of the Role

The Growth Marketing Manager will be responsible for the daily execution and monitoring of Cove’s marketing activities.

The role requires someone who can personally work within advertising platforms, analytics tools and CRM systems; identify campaign, tracking and funnel problems; and ensure that marketing activity translates into qualified enquiries, site visits, proposals and closures.

This is a hands-on execution role rather than an advisory or agency-coordination position.

Key Responsibilities

- Personally manage and optimise campaigns across Google Ads, Meta and other relevant platforms.
- Monitor campaign performance, budgets, audiences, keywords, search terms, creatives, landing pages and conversion metrics on a daily basis.
- Ensure accurate tracking of leads from advertisements, website forms, phone calls and WhatsApp through LeadSquared, qualification, site visits, proposals and closures.
- Reconcile data across advertising platforms, analytics, call records, website enquiries and LeadSquared, and promptly investigate discrepancies or missing leads.
- Analyse source-wise and centre-wise lead quality,



response times and conversion rates, and work with sales and telecalling teams to identify funnel leakage.
- Clean, segment and reactivate Cove’s historical lead database through email, WhatsApp and lead-nurturing campaigns.
- Coordinate SEO, local SEO, Google Business Profile management, website updates, landing pages and conversion improvements.
- Develop campaign and content briefs and coordinate designers, writers, video editors, website developers and other external specialists.
- Prepare clear daily, weekly and monthly reports covering campaign performance, lead quality, funnel conversion, pipeline and revenue.
- Maintain documentation of campaigns, account configurations, tracking systems, processes, tests, results and corrective actions.

Desired Candidate Profile

The ideal candidate should have:

- Approximately 4–6 years of relevant growth or digital-marketing experience.
- Strong hands-on experience managing Google Ads and Meta campaigns.
- Experience in a lead-generation business where marketing enquiries are passed to a sales team.
- Practical understanding of conversion tracking, analytics, attribution and funnel measurement.
- Experience using CRM systems such as LeadSquared, HubSpot, Zoho or Salesforce.
- Working knowledge of GA4, Google Tag Manager, Search Console and reporting dashboards.
- Experience with database segmentation, email, WhatsApp, lead nurturing or reactivation.
- Working knowledge of SEO, local SEO and Google Business Profile management.
- Experience coordinating website developers, designers, content creators and external specialists.
- Strong analytical ability and comfort investigating incomplete or inconsistent data.
- Clear communication, documentation and process-management skills.
- A hands-on, accountable and execution-oriented approach.

Experience in B2B services, commercial real estate, managed offices, coworking, SaaS, education, financial services or another lead-driven, multi-location business would be advantageous.

Pay: ₹55,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Growth Marketing Manager (Bengaluru)
🏢 Covestays
📍 Bengaluru