Job Title

Conversion UX Strategist – Landing Page Strategy & CRO

Job Description

We are looking for a Conversion UX Strategist to research businesses, understand customer intent, and plan complete landing-page journeys focused on clarity, trust, user experience, and conversions.

This is not a website design or development role. The primary responsibility is to understand the client’s business, products or services, target audience, campaign objectives, and competitors, then independently develop the landing-page structure, content flow, information hierarchy, and conversion journey before design or development begins.

The role also involves identifying user concerns, determining the right trust elements and calls to action, and preparing transparent, structured page plans for internal review and client approval.

Experience

Candidates with relevant experience in conversion strategy, UX planning, landing-page strategy, content strategy, conversion rate optimization (CRO), digital marketing, or related fields can apply.

Strong practical understanding, research ability, and the quality of planning work are more important than a specific job title.

Who Can Apply

Candidates can apply if they have:

- Strong research, analytical thinking, and problem-solving skills.
- The ability to understand different businesses, products, services, target audiences, and customer intent.
- The ability to independently plan complete landing-page structures and user journeys.
- An understanding of conversion-focused content hierarchy, information architecture, and page sequencing.




- The ability to identify the information, proof points, customer objections, trust signals, FAQs, offers, and calls to action required on a landing page.
- Strong written communication and content-structuring skills.
- An understanding of how Google Ads campaigns, search intent, and landing pages work together.
- The ability to research competitors, identify effective approaches, and develop strategies without simply copying existing page structures.
- The ability to prepare clear, professional landing-page concepts and planning documents for internal review and client approval.
- A good understanding of user experience (UX) principles, usability, and conversion-focused website experiences.
- The ability to communicate strategic recommendations clearly and collaborate with designers, developers, and marketing teams.

Skills

Conversion Strategy · Conversion UX Strategy · UX Strategy · Landing Page Strategy · Landing Page Planning · Conversion Rate Optimization (CRO) · Customer Journey Mapping · User Research · Competitor Research · Content Strategy · Information Architecture · Content Hierarchy · Conversion Copy Structure · Google Ads Landing Pages · Requirement Analysis · User Intent Analysis · Trust Signals · CTA Strategy · Client Presentation · CRO

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Food provided

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Landing Page Strategy & CRO (Anand Vihar)
🏢 Web5G Technology
📍 Anand Vihar