Job Description:

We are seeking a results-driven Performance Marketer with expertise in Google Ads and Meta Advertising to join our energetic marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing performance marketing campaigns to drive traffic, conversions, and revenue for our organization.

Key Responsibilities:

- Campaign Management: Create, manage, and optimize Google Ads and Meta advertising campaigns, including but not limited to search, display, retargeting, and social ads.
- Performance Analysis: Analyze campaign performance metrics (CTR, CPC, CPA, ROI) to enhance campaign efficacy and report findings to stakeholders.
- Budget Management: Allocate and manage budgets effectively across various digital platforms, ensuring optimal spend efficiency and return on investment.
- Keyword Research & Strategy: Conduct comprehensive keyword research and implement effective ad strategies to enhance visibility and drive targeted traffic.
- Audience Targeting: Utilize audience targeting capabilities on Meta and Google Ads to reach potential customers and optimize ads for different segments.
- A/B Testing: Design and implement A/B tests for ads, landing pages, and audiences to improve conversion rates and user engagement.
- Collaboration: Work closely with the content, design,



and sales teams to ensure cohesive messaging across all channels.
- Stay Updated: Keep abreast of the latest trends and changes in digital marketing, especially related to Google Ads and Meta platforms.

Qualifications:

- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: Minimum of [X] years of experience in performance marketing with a strong focus on Google Ads and Meta advertising.
- Certifications: Google Ads Certification and Meta Blueprint Certification are highly desirable.

Required Skills:

- Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Technical Proficiency: Proficient in Google Ads, Meta Ads Manager, Google Analytics, and other relevant analytics tools.
- Communication Skills: Excellent written and verbal communication skills.
- Creative Thinking: Ability to think creatively and develop unique marketing strategies.
- Problem-Solving: Strong problem-solving skills and attention to detail.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Education:

- Bachelor's (Preferred)

Experience:

- Google Ads: 1 year (Required)

Work Location: In person

📌 Performance Marketer (Kizhake)
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