Conversion UX Strategist – Funnel Planning, Landing Pages & AI-Assisted UI

We are looking for a Conversion UX Strategist who can plan, design, and improve landing pages that turn paid advertising traffic into qualified enquiries, leads, calls, WhatsApp conversations, and bookings.

This is a strategy-first landing page role, not a website development or coding role. You will understand the client's business, product or service, target audience, and campaign objective before planning the user journey and designing pages using AI-powered tools.

You will take ownership of the process from research and funnel planning to strategy documentation, client approval, AI-assisted UI design, launch coordination, and post-launch optimization.

We are looking for someone who can explain not just how a landing page should look, but why each section exists, how it supports the campaign goal, and how the page encourages visitors to enquire.

What You’ll Do1. Business, Offer & Audience Research

- Understand the client's business, main product or service, unique selling proposition (USP), and competitive advantages.
- Clarify the business goal and campaign objective, such as phone calls, WhatsApp enquiries, form submissions, or bookings.
- Define the target audience, including customer needs, pain points, motivations, objections, and reasons to trust the business.
- Research competitor landing pages, advertising messages, offers, and conversion approaches.
- Identify gaps in the client's current messaging and opportunities to improve relevance, clarity, and conversion potential.

2. Funnel Planning & Customer Journey

- Plan the complete conversion journey from advertisement to landing page, enquiry form or contact action, and thank-you page.
- Ensure the landing page message matches the advertisement that brought the visitor to the page.
- Define the next action visitors should take at each stage of the journey.
- Identify potential points of confusion, hesitation, or drop-off and recommend ways to address them.
- Align the landing page experience with the campaign objective and the client's sales process.

3. Landing Page Strategy & Structure

- Plan the page structure based on audience needs, offer strength, customer intent, and conversion goals.
- Define the purpose and content of key sections, including headlines, offers, benefits, proof points, FAQs, and calls to action.
- Plan the messaging hierarchy so visitors quickly understand what is offered, who it is for, and why they should take action.
- Recommend trust-building elements such as customer reviews, testimonials, case studies, certifications, and relevant business credentials.
- Plan enquiry forms and conversion actions that make it easy for visitors to contact the business.
- Explain the reasoning behind section order, content choices, CTA placement, and trust elements rather than relying on generic templates.

4. Strategy Documentation, Wireframes & Client Approval

- Prepare a clear landing page strategy document that explains the business objective, audience, offer, funnel journey, and recommended page structure.
- Create wireframes or structured page layouts to communicate the proposed user journey and information hierarchy.
- Document the purpose of each section, key messaging requirements, conversion actions, and credibility elements.
- Identify missing information and prepare focused questions for the client.
- Present the strategy in simple, professional language that clients can understand and approve.




- Incorporate relevant client feedback and obtain approval before proceeding with the final page design.

5. AI-Assisted Landing Page & UI Design

- Use AI-powered design tools to turn the approved strategy and wireframes into landing page UI.
- Create clean, conversion-focused layouts that support the campaign objective and user journey.
- Follow a mobile-first approach to ensure landing pages work effectively on smartphones and other screen sizes.
- Maintain consistency between ad messaging, landing page content, visual hierarchy, and calls to action.
- Review AI-generated designs for usability, content clarity, layout consistency, and conversion flow.
- Refine the design based on the approved strategy rather than allowing visual preferences to drive decisions.

6. Launch Coordination & Conversion Tracking

- Coordinate with the advertising team and developers to prepare landing pages for launch.
- Communicate page structure, content requirements, design specifications, and conversion actions clearly.
- Help ensure that forms, call buttons, WhatsApp links, thank-you pages, and other conversion elements function as intended.
- Work with the relevant team to confirm enquiry tracking and campaign measurement are set up correctly.
- Support the team in identifying issues that may affect the visitor experience or lead tracking.

7. Performance Review & Conversion Optimization

- Review post-launch performance using available campaign and analytics data.
- Evaluate enquiries, conversion rates, user drop-off, and other relevant performance indicators.
- Identify potential improvements to messaging, offers, page structure, forms, CTAs, and trust elements.
- Recommend and prioritize changes based on campaign objectives and observed performance.
- Collaborate with the advertising and development teams to implement and evaluate improvements.
- Use performance feedback to make future landing page strategies more effective.

Tools & Platforms

- AI-powered UI and design tools
- Wireframing and prototyping tools
- Google Docs for strategy documentation
- Landing page and website preview tools
- Analytics and conversion tracking platforms
- Advertising campaign dashboards
- Google Sheets for research and performance reporting
- AI-powered research and content tools

Experience

Practical experience in landing page strategy, conversion rate optimization (CRO), funnel planning, UX research, digital marketing, or AI-assisted UI design is preferred.

We value demonstrated ability over job titles. Candidates who can show landing page strategies, wireframes, client-approved plans, campaign landing pages, or measurable conversion results are encouraged to apply.

Experience planning landing pages specifically for paid advertising campaigns is an advantage.

Who Can Apply

- Freshers and experienced candidates who can demonstrate strong practical ability and strategic thinking.
- Candidates with experience in landing page planning, conversion optimization, funnel strategy, UX, or digital marketing.




- Individuals who research the business goal and target audience before making design decisions.
- Candidates who can independently plan a complete journey from advertisement to enquiry.
- People who can explain the purpose of each landing page section and justify their recommendations.
- Candidates who can write transparent strategy documents and present plans for client approval.
- Individuals comfortable using AI tools to create wireframes and UI designs.
- Candidates who can collaborate with advertising teams and developers without needing to build or code the website themselves.

Skills Required

- Landing page strategy and conversion-focused UX
- Funnel planning and customer journey mapping
- Business, audience, and competitor research
- USP and offer positioning
- Landing page content structure and messaging hierarchy
- Wireframing and information architecture
- CTA strategy and enquiry flow planning
- Mobile-first UI design using AI tools
- Trust-building and objection-handling strategy
- Strategy documentation and client presentations
- Basic understanding of conversion tracking and campaign analytics
- CRO fundamentals and performance-based optimization
- Collaboration with advertising and development teams
- Critical thinking, communication, and problem-solving

This Role Is NOT for You If

- Your primary experience is building websites on WordPress, Shopify, Wix, or similar platforms.
- You mainly work on HTML, CSS, or website development and do not want to focus on strategy.
- You begin projects by selecting a template or designing screens before understanding the business objective.
- Your portfolio contains only website screenshots without explaining the strategy, conversion goal, or results.
- You have never created a landing page plan, wireframe, or strategy document for client review.
- You prefer following predefined layouts instead of independently deciding what the page needs.

This Role IS for You If

- You ask, “What is the goal?” and “Who is the audience?” before opening a design tool.
- You can independently plan a landing page from a brief, even when the client has not provided a layout or section list.
- You can explain why every section, message, trust element, and call to action belongs on the page.
- You understand how advertising campaigns, landing pages, and enquiry journeys work together.
- You can prepare a clear strategy document that a client can review and approve.
- You are comfortable using AI tools to create wireframes and UI efficiently.
- You use research, conversion logic, and performance feedback to guide design decisions.

Role Objective & Success Metrics

Success in this role is measured by:

- Clear, well-researched landing page strategies aligned with client objectives.
- Effective funnel journeys from advertisement to enquiry.
- Strong alignment between ad messaging, landing page content, and calls to action.
- Strategy documents and wireframes that clients can understand and approve.
- High-quality, mobile-first landing page designs created using AI-assisted tools.
- Accurate enquiry tracking and effective collaboration with advertising and development teams.
- Practical, data-informed recommendations that improve landing page performance and generate more qualified enquiries.

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks:

- Cell phone reimbursement
- Food provided

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Online Bidder (Anand Vihar)
🏢 Web5G Technology
📍 Anand Vihar