The Senior Manager - Marketing will be responsible for defining and executing the end-to-end marketing, branding, and communication strategy for our real estate business. As a core member of the executive leadership team, you will bridge traditional real estate marketing with modern digital transformation, data analytics, and high-impact consumer engagement strategies.

Key Responsibilities

1. Strategic Brand & Performance Marketing

- Formulate and execute comprehensive multi-channel marketing campaigns for premium residential, commercial, and township projects.
- Own and optimize the marketing budget to maximize ROI across performance marketing (Lead Generation), ATL/BTL, and PR.
- Drive digital transformation by deploying cutting-edge MarTech tools, SEO/SEM strategies, and data-driven targeted advertising to consistently fuel the sales pipeline.

2. Market Intelligence & Product Positioning

- Conduct robust market research and competitor analysis to identify emerging trends in the Eastern India real estate market.




- Partner closely with the Product and Sales teams to influence project configuration, pricing strategy, and launch timelines based on consumer insights.

3. Group Synergy & Corporate Communications

- Maintain and elevate the corporate brand identity, ensuring a unified and credible image that reflects the strengths of our diversified group (Real Estate, Edible Oil, etc.).
- Manage public relations, crisis communication, and corporate social responsibility (CSR) initiatives to strengthen the group's goodwill in the region.

4. Agency & Stakeholder Management

- Lead and mentor a high-performing internal marketing team.
- Select, negotiate with, and manage external creative agencies, digital partners, PR firms, and event management companies.

How To Apply :

Interested candidate share your updated resume.

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Advantages:

- Cell phone reimbursement

Work Location: In person

📌 Urgent Opening Senior Marketing - Manager in Kolkata
🏢 Purti Realty
📍 Kolkata