Job Description: AI-Powered Digital Content & Social Media Marketing Specialist

Department: Marketing
Designation: AI-Powered Digital Content & Social Media Marketing Specialist
Experience: 2–4 years preferred
Employment Type: Full-time

1. Job Summary

We are looking for a creative, hands-on, AI-enabled Digital Content & Social Media Marketing Specialist to strengthen brand visibility, audience engagement, and digital marketing performance across social media platforms.

The candidate will be responsible for end-to-end content production, including video shooting, video editing, graphic design, creative content development, social media scheduling, organic promotion, paid campaign coordination, and performance reporting.

The role requires someone who can transform business updates, product information, industry insights, expert inputs, and internal marketing materials into engaging digital content using a combination of creative skills, AI tools, and data-driven marketing practices.

The candidate must be comfortable coordinating with internal teams, subject-matter experts, and management to collect information, obtain approvals, maintain consistent brand messaging, and deliver content that supports business and marketing objectives.

2. Key Responsibilities

A. Video Shooting & Production — Primary Responsibility

- Plan, shoot, and produce short-form and long-form videos for social media, websites, campaigns, and business promotions.
- Independently handle video shooting using smartphones, cameras, microphones, lighting equipment, and other available production tools.
- Record interviews, expert discussions, product demonstrations, company updates, educational videos, behind-the-scenes content, and promotional videos.
- Plan video concepts, scripts, storyboards, shot lists, and production schedules.
- Edit videos with appropriate cuts, subtitles, captions, transitions, graphics, voiceovers, music, and brand elements.
- Create platform-specific video formats, including vertical short-form videos, reels, shorts, and landscape videos.
- Use AI-assisted video tools for captioning, transcription, background cleanup, audio enhancement, translation, resizing, and editing efficiency.
- Ensure videos are technically sound, visually appealing, factually accurate, and consistent with the approved brand identity.
- Maintain an organised library of raw footage, edited videos, source files, and approved final assets.

B. Graphic Design & Creative Content Production

- Design social media posts, carousels, infographics, promotional creatives, banners, thumbnails, event creatives, and campaign materials.
- Convert internal documents, product information, research findings, testimonials, case studies, and expert insights into visually engaging marketing assets.
- Create graphics that simplify technical, scientific, and business information for relevant audiences.
- Use design tools such as Canva, Adobe Photoshop, Illustrator, Premiere Pro, or equivalent applications.
- Use AI-assisted design tools to generate creative concepts, visual variations, layouts, and supporting assets.
- Verify all AI-generated visuals and text for accuracy, licensing considerations, brand suitability, and misleading representations.
- Maintain consistent typography, colour palettes, logos, visual styles, and messaging across channels.
- Prepare multiple creative formats and dimensions for different platforms.

C. AI-Powered Content Creation

- Use AI tools such as ChatGPT, Claude, and suitable image, audio, and video tools to support ideation, scripting, editing, repurposing, and campaign development.
- Develop video scripts, hooks, headlines, captions, calls to action, hashtags, and content variations.
- Repurpose a single approved source into multiple assets,



such as a video, carousel, infographic, LinkedIn post, newsletter visual, and short-form clip.
- Create AI-assisted content workflows and reusable prompts to improve productivity without compromising quality.
- Fact-check claims, statistics, technical statements, testimonials, and AI-generated information before publication.
- Ensure content is original, audience-focused, natural, and aligned with the organisation's expertise and positioning.
- Avoid fabricated customer stories, misleading synthetic visuals, unverified claims, and unauthorised use of personal likenesses or voices.

D. Social Media Content Planning & Scheduling

- Develop and maintain a monthly social media content calendar aligned with marketing priorities, campaigns, launches, events, and industry developments.
- Plan content themes, formats, publication dates, channels, target audiences, and calls to action.
- Schedule and publish approved content across relevant platforms, including LinkedIn, Instagram, YouTube, Facebook, and other business-relevant channels.
- Coordinate with internal teams to collect updates, footage, product information, expert inputs, and campaign requirements.
- Ensure all posts follow brand guidelines, platform specifications, and internal approval procedures.
- Maintain a publishing tracker containing content status, approval records, scheduled dates, live URLs, and performance results.
- Ensure consistent posting while prioritising quality, relevance, and audience needs.

E. Social Media Promotion & Audience Engagement

- Promote published content through appropriate organic distribution strategies and relevant skilled communities.
- Identify suitable industry groups, partner pages, expert networks, and audience segments for legitimate content distribution.
- Coordinate approved paid social campaigns with the marketing lead when required.
- Monitor comments, shares, messages, mentions, and audience feedback.
- Respond to routine audience interactions within approved communication guidelines and escalate business enquiries, complaints, or sensitive issues to the relevant team.
- Encourage meaningful engagement through educational content, expert perspectives, interactive posts, polls, and question-led formats.
- Coordinate with internal teams to amplify relevant company updates and approved campaigns.
- Avoid fake engagement, automated spam, purchased followers, and misleading engagement tactics.

F. Platform-Specific Content Strategy

- LinkedIn: Develop professional posts, industry insights, expert clips, company updates, carousels, thought-leadership content, and B2B campaign assets.
- Instagram: Create reels, stories, carousels, behind-the-scenes videos, and visually engaging educational content where relevant.
- YouTube: Produce educational videos, expert interviews, explainers, product demonstrations, and Shorts.
- Other relevant channels: Adapt content to audience behaviour and business objectives rather than publishing identical content everywhere.
- Optimise captions, titles, thumbnails, descriptions, hashtags, and calls to action according to platform best practices.

G. Social Media Analytics & Engagement Reporting

- Track content performance using native platform analytics and relevant reporting tools.
- Monitor reach, impressions, views, watch time, average viewing duration, completion rate, engagement rate, shares, saves,



comments, profile visits, link clicks, and audience growth where available.
- Track website traffic, leads, enquiries, and conversions attributable to social campaigns where measurement is available.
- Identify top-performing content, underperforming formats, audience preferences, and opportunities for improvement.
- Conduct regular reviews of posting times, creative formats, hooks, video lengths, and calls to action.
- Prepare weekly and monthly reports with screenshots, live URLs, metrics, comparisons, insights, and recommended actions.
- Distinguish organic performance from paid campaign results and report the measurement period and platform accurately.
- Use performance insights to refine the next content calendar and improve engagement quality over time.

H. Internal Coordination & Brand Governance

- Coordinate with Business Development, Sales, Product, Research, Quality, Regulatory, and Operations teams to collect content inputs.
- Obtain testimonials, case studies, expert commentary, product updates, customer insights, and event materials.
- Convert the collected inputs into publication-ready visual and video content.
- Obtain management approval before publishing external content, following the organisation's established approval process.
- Ensure brand positioning, terminology, claims, and visual identity remain consistent.
- Obtain consent and necessary permissions before publishing customer testimonials, interviews, identifiable individuals, or confidential business information.
- Maintain records of source materials, approvals, final creatives, publication links, and performance reports.

3. Required Skills & Qualifications

- Bachelor's degree or relevant qualification in Digital Marketing, Visual Communication, Multimedia, Mass Communication, Marketing, or a related field.
- 2–4 years of relevant experience in digital content production and social media marketing, preferably supported by a portfolio.
- Hands-on video shooting, editing, graphic design, and creative content production skills.
- Practical experience with Canva, CapCut, Adobe Premiere Pro, Photoshop, or equivalent tools.
- Working knowledge of AI tools for content creation, video editing, design assistance, transcription, and creative ideation.
- Experience managing content calendars, scheduling posts, and publishing across multiple platforms.
- Understanding of social media analytics, engagement metrics, audience behaviour, and content optimisation.
- Strong visual storytelling, writing, communication, and coordination skills.
- Ability to work independently from content planning through production, publishing, and reporting.
- Good organisational skills and the ability to meet publishing schedules.

4. Preferred Skills

- Experience with B2B, SaaS, manufacturing, food, nutraceuticals, cosmetics, scientific, or technology brands.
- Experience filming professional interviews and creating educational or technical videos.
- Familiarity with LinkedIn analytics, YouTube Studio, Meta Business Suite, and scheduling tools.
- Understanding of AI-assisted video generation, synthetic voice tools, automated captioning, and creative automation.
- Familiarity with UTM links, website analytics, campaign tracking, and lead attribution.
- Experience supporting paid social campaigns and optimising content based on performance data.

Specific monthly targets should be established after assessing available resources, existing audience size, platform baselines, and campaign priorities. Success should not be measured by follower count or post volume alone.

Contact : +91-XXXXXXXXXX

Job Types: Full-time, Fresher

Pay: From ₹30,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 AI-Powered Digital Content & Social Media Marketing Specialist (Nungambakkam)
🏢 Guires Solutions
📍 Nungambakkam