Job Summary

We are looking for a creative and performance-oriented Digital Marketing & Content Lead to manage the company's digital presence, social media strategy, content creation, campaigns and online visibility. The candidate should understand social media algorithms, creative design, SEO, WhatsApp marketing and Google Business Profile management.

Key Responsibilities

1. Social Media Strategy & Management

- Develop and execute social media calendars for platforms such as Instagram, Facebook, YouTube and LinkedIn, as relevant.
- Plan and publish engaging posts, reels, stories, videos and promotional content.
- Understand platform algorithms, audience behaviour, engagement trends and content performance.
- Track reach, impressions, engagement, follower growth, clicks and conversions.
- Develop campaigns around product launches, offers, events and sports-related activities.

2. Content Creation & Creative Design

- Create attractive creatives, banners, promotional posts, product visuals and campaign materials.
- Write compelling captions, product descriptions, ad copy and marketing content.
- Coordinate photography, videography, reels and other multimedia content.
- Maintain consistent brand identity, tone and visual standards across channels.
- Use tools such as Canva, Adobe Creative Suite or equivalent design tools.

3. Digital Campaigns & WhatsApp Marketing

- Plan and execute WhatsApp campaigns for product promotions, new launches, offers and customer engagement.
- Build and maintain customer communication lists with appropriate consent and opt-out practices.
- Create campaign messages,



creatives and audience segments.
- Monitor campaign delivery, engagement, enquiries and conversions.
- Coordinate paid digital advertising campaigns when required.

4. SEO & Website Content

- Conduct keyword research and implement on-page SEO practices.
- Optimise website pages, product content, metadata, headings and internal links.
- Develop SEO-friendly blogs, landing pages and promotional content.
- Monitor website traffic, keyword performance and organic search visibility.
- Work with relevant teams to improve website content and user experience.

5. Google Business Profile (GMB) Management

- Create and/or manage the company's Google Business Profile, subject to business eligibility and verification.
- Maintain accurate business information, categories, contact details, operating hours and photos.
- Publish updates, offers and relevant business posts.
- Monitor customer reviews and respond professionally.
- Track profile visibility, calls, website clicks and other available performance insights.

6. Analytics & Reporting

- Monitor social media, website and campaign performance using relevant analytics tools.
- Prepare periodic reports on reach, engagement, leads, traffic and conversions.




- Identify trends and recommend improvements based on data.
- Coordinate with sales and e-commerce teams to align marketing activities with business objectives.

Required Skills

- Robust understanding of social media platforms, algorithms and content trends.
- Hands-on skills in creative design and content development.
- Knowledge of SEO, keyword research and website content optimisation.
- Experience with WhatsApp marketing and campaign management.
- Familiarity with Google Business Profile management.
- Strong written communication, creativity and analytical skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

- Experience in sports, badminton, retail, consumer products or e-commerce.
- Familiarity with Meta Business Suite, Google Analytics, Google Search Console and advertising platforms.
- Experience in short-form video editing and performance marketing.
- Ability to work independently and coordinate with internal teams.

Education & Experience

- Graduate in Marketing, Digital Marketing, Communications, Media or a related field preferred.
- Prior hands-on experience in digital marketing and content creation is preferred. Leadership experience will be an advantage.

Key Performance Indicators (KPIs): Social media engagement, reach, audience growth, content output, website traffic, SEO performance, campaign enquiries, leads, conversions and Google Business Profile performance.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing & Content Lead (Chennai)
🏢 Cappella Sports
📍 Chennai