Role Description: The ORTB Publisher – Publisher Partnership Specialist is a full time, hybrid role based in Bengaluru and Mumbai. This role focuses on identifying and engaging potential publisher partners, driving new business opportunities within programmatic advertising and ORTB (Open Real-Time Bidding) environments. Day-to-day responsibilities include prospecting and lead generation, qualifying opportunities, conducting presentations or demos, and nurturing relationships with publishers and key stakeholders. The executive will manage publisher accounts, negotiate commercial terms, support integration processes in collaboration with internal technical and operations teams, and monitor performance to optimize revenue. The role also involves maintaining accurate sales pipelines, preparing reports and insights for leadership, and staying informed about industry trends, platforms, and competitive offerings.

Location: Mumbai/Bangalore





- Identify and onboard direct publishers and app developers with ads.txt/app-ads.txt-compliant inventory.
- Build a strong pipeline of quality web and in-app programmatic supply across global markets.
- Verify publisher authorization, inventory quality, traffic sources, GEOs, formats, and scalability before onboarding.
- Manage publisher outreach, commercial negotiations, onboarding, and ongoing relationship management.
- Coordinate with technical and operations teams for ORTB endpoint integration, testing, and scaling.
- Ensure compliance with ads.txt/app-ads.txt, sellers.json, and SupplyChain Object (schain) requirements.
- Negotiate competitive commercials and payment terms while maintaining sustainable margins.
- Grow existing publisher relationships and continuously identify opportunities to increase quality traffic and revenue.

📌 Publisher Partnership Specialist (Bengaluru)
🏢 ADScholars
📍 Bengaluru