Channel Sales Manager (India)

Channel Sales Manager (India)

14 Oct
|
Ormco
|
India

14 Oct

Ormco

India

IND - Remote

R5027581

India

Sales

Job description

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists’ clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including KaVo, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.

Envista separated from Danaher as an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. Learn more at https://www.envistaco.com/en

The Channel Sales Manager is responsible for driving sales growth and market expansion through distributor partners for Ormco’s Brackets & Wires and core orthodontic products in India. The role focuses on channel execution, distributor capability building, premium brand stewardship, and consistent achievement of sales and mix objectives.

Job requirements

1. Channel Strategy & Sales Execution

- Develop and execute annual and quarterly channel sales plans for B&W; portfolio aligned with India AOP.
- Drive primary and secondary sales achievement through assigned distributors.
- Ensure optimal product mix, pricing discipline, and scheme effectiveness in line with Ormco’s premium positioning.
- Drive market share growth in brackets and wires across key regions.

2. Distributor Performance Management

- Manage end-to-end distributor performance, including:
- Sales targets and coverage
- Sales Data Management & Business Analytics
- Secondary sales tracking
- Inventory norms and stock rotation
- Credit control and collections
- Conduct regular business reviews (monthly/quarterly) with distributor principals and sales managers.
- Identify gaps and implement corrective actions to improve distributor productivity.

3. Market Development & Key Account Focus

- Identify and develop high-potential orthodontists, institutions, and teaching hospitals in assigned regions.
- Support new customer acquisition and increase wallet share in existing accounts.
- Track competitive activity and implement counter-strategies to protect Ormco share.

4. Sales Capability & Training

- Train distributor sales teams on:
- Ormco product portfolio and differentiation
- Clinical benefits and application selling
- Competitive positioning vs local and global brands
- Drive consistent sales discipline & reporting.

5. Cross-functional Collaboration

- Work closely with:
- Marketing for execution of regional promotions and campaigns
- Clinical Affairs for courses, workshops, and KOL engagement
- Customer Service & Supply Chain to ensure service excellence
- Provide structured market feedback and forecasting inputs.

6.



Compliance, Governance & Brand Protection

- Ensure strict adherence to Ormco policies, ethical standards, and compliance norms.
- Control unauthorized discounting, grey market risks, and brand dilution.
- Ensure correct use of Ormco branding and communication materials by distributors.
- Key Performance Indicators (KPIs)
- Sales Achievement vs AOP (Primary & Secondary)
- B&W; Product Mix & Strategic SKU Penetration
- Market Share Growth –
- Distributor Productivity & Coverage Metrics
- Inventory Turns & Overdue Reduction
- Distributor Sales Team Capability Improvement

Qualifications

- Bachelor’s degree in business administration, Sales, or a related field.
- 10–12 years of sales experience, with strong distributor/channel management exposure
- Experience in orthodontics, dental, medical devices, or premium pharma brands preferred
- Proven track record in managing multi-region distributors

Skills & Competencies

- Solid channel & distributor management capability
- Negotiation and conflict resolution skills
- Data-driven planning and forecasting
- Ability to influence without authority
- High ownership mindset and execution rigor
- Willingness to travel extensively
- Teamwork and collaboration
- High commitment, initiative, flexibility, and openness to innovation
- Self-motivation and perseverance
- High sense of responsibility and quality as well as customer orientated.
- Result orientated.
- High level of agility and ability to manage internal & external stakeholders.

Target Market Salary Range:

Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.

For Field Sales roles, the salary range listed reflects base pay only and does not include incentive pay opportunities under the applicable sales compensation plan.

Operating Company:

Ormco

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.



An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.

Envista and all Envista Companies are equal chance employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf

Read more

Ormco

Operating Company:

Ormco

Location:

IND - Remote

Date Posted:

October 12 , 2026

Req Number:

R5027581

Perks

Caring for our employees and their families

Health & Wellbeing

We offer comprehensive programs designed to support the health and wellbeing of our employees and their families. From medical coverage to wellness resources, we prioritize helping our people thrive both physically and mentally.

Retirement & Financial Benefits

We are committed to supporting our employees’ financial wellbeing—today and in the future. Our competitive compensation and retirement or savings programs are designed to help employees build financial confidence at every stage of their careers.

Life & Disability Insurance

We provide benefits that help protect employees and their loved ones when it matters most. Depending on location, our life and disability programs offer valuable financial security and added peace of mind during unexpected life events.

Paid Time Off

We know that time away from work is essential for rest, balance, and personal priorities. Our paid time off, holidays, and leave programs are designed to give employees the flexibility to recharge and take care of what matters most.

Learning & Career Development

We believe in investing in our people. Through learning opportunities, development programs, and career growth pathways, we empower employees to build meaningful careers and continue growing with us.

Our hiring process

At Envista, we’re committed to helping you feel confident and prepared every step of the way. Our interview guide will walk you through what to expect, how to showcase your strengths, and how you can make an impact by helping us champion dental professionals and improve lives.

1. Application Review

After you apply, our team will review your experience and qualifications. If your background aligns with the role, a recruiter will reach out to discuss the opportunity and next steps.

2. Interviews

You’ll meet with members of the hiring team to learn more about the role and share your experience. Depending on the position, this may include multiple conversations focused on your skills, experience, and how you can make an impact.

3. Offer Decision

If selected, you’ll receive an offer outlining compensation, benefits, and other details. Our team will guide you through the process and answer any questions to help you make an informed decision.

4. Onboarding

Once you join, we’ll support your transition with onboarding resources and guidance to help you get started and feel connected from day one.

📌 Channel Sales Manager (India)
🏢 Ormco
📍 India

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