Digital Marketing Specialist – B2B Lead Generation (UAE Market)

Industry: Audit, Accounting, Tax & Business Consultancy
Experience: 5+ Years (Mandatory)
International Experience: Mandatory, preferably in the UAE/GCC market

Job Overview

We are seeking an experienced Digital Marketing Specialist with a proven track record of generating qualified B2B leads for audit, accounting, taxation, financial consultancy, VAT, corporate tax, or business setup firms.

Candidates must have 5+ years of digital marketing experience, including 3–5 years in the relevant industry and hands-on international marketing experience, preferably targeting UAE and GCC markets. Candidates without relevant industry and international experience will not be considered.

Key Responsibilities

- Plan, manage, and optimize Google Ads and Meta Ads campaigns for B2B lead generation.
- Develop SEO strategies, conduct website audits, and improve organic rankings.
- Perform keyword research for accounting, audit, tax, VAT, and business setup services.
- Manage GA4, Google Tag Manager, Google Search Console, and conversion tracking.
- Optimize landing pages, campaign performance, and lead conversion rates.
- Monitor CPL, ROAS, campaign ROI, and lead quality.
- Prepare weekly and monthly performance reports with actionable insights.




- Manage marketing budgets independently and work toward lead generation and revenue targets.

Mandatory Requirements

- Minimum 5+ years of digital marketing experience.
- 3–5 years of experience marketing audit, accounting, taxation, financial consultancy, or business setup services.
- Mandatory international marketing experience, preferably in the UAE or GCC market.
- Strong expertise in Google Ads, Meta Ads, SEO, GA4, GTM, and Google Search Console.
- Proven experience generating qualified B2B leads in international markets.
- Robust analytical, reporting, and campaign optimization skills.
- Ability to independently manage campaigns, budgets, and performance targets.

Preferred Qualifications

- Google Ads or Meta Ads certifications.
- Experience with CRM and marketing automation tools.
- A portfolio demonstrating successful international lead generation campaigns.
- Experience marketing professional services in the UAE.

Key Performance Indicators (KPIs)

- Qualified leads generated and lead quality.
- Cost per Lead (CPL) and Return on Ad Spend (ROAS).
- Organic traffic and keyword rankings.
- Conversion rate and revenue contribution.

Pay: ₹50,000.00 - ₹900,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Specialist (Jaipur)
🏢 Swenta global
📍 Jaipur