Job Overview

We are looking for a creative and results-driven Social Media Manager who can manage and grow the company's social media platforms, including Instagram, Facebook, LinkedIn, and YouTube. The ideal candidate should be experienced in developing engaging content strategies, managing YouTube channels, and running paid advertising campaigns. Hands-on experience with Meta Ads, audience targeting, campaign optimization, and performance analysis is essential.

Key Responsibilities

Manage and grow the company's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.

Plan and execute social media strategies to increase brand awareness, engagement, audience growth, and leads.

Manage the company's YouTube channel, including video uploads, titles, descriptions, tags, thumbnails, playlists, and channel optimization.

Develop YouTube content strategies to increase views, subscribers, watch time, audience retention, and engagement.

Create and manage paid advertising campaigns using Meta Ads Manager (Facebook and Instagram Ads).

Set up ad campaigns, define target audiences, manage budgets, and optimize campaign performance.

Monitor ad performance, leads, conversions, cost per lead (CPL), and return on ad spend (ROAS).

Develop content calendars and coordinate the creation of posts, reels, stories, YouTube Shorts, videos, and promotional creatives.

Use Canva or similar tools to create engaging social media graphics, YouTube thumbnails, and ad creatives.

Write compelling ad copy, captions, headlines, video titles, descriptions, and calls to action.

Conduct audience research, A/B testing, and campaign experiments to improve results.

Track social media and YouTube performance using platform analytics and prepare regular reports with actionable insights.





Stay updated with social media trends, YouTube algorithm updates, advertising policies, and digital marketing best practices.

Coordinate with the sales and marketing teams to achieve business objectives.

Required Skills

Hands-on experience with Facebook Ads and Instagram Ads through Meta Ads Manager is mandatory.

Experience managing YouTube channels, uploading videos, optimizing metadata, and growing channel performance.

Good understanding of paid social media campaigns, lead generation, audience targeting, and campaign optimization.

Knowledge of campaign budgeting, performance tracking, and reporting.

Experience with Canva for designing social media posts, ad creatives, and YouTube thumbnails.

Solid understanding of social media platforms, content strategy, and audience engagement.

Basic knowledge of Google Analytics 4 (GA4), YouTube Analytics, and conversion tracking is an advantage.

Strong communication, analytical, creative thinking, and problem-solving skills.

Punjabi writing and verbal communication skills are mandatory.

Eligibility Criteria

Graduate in Marketing, Business Administration, Digital Marketing, or a related field preferred.

2–4 years of relevant experience in social media management and paid advertising.

Candidates must have practical experience running and optimizing live ad campaigns.

Experience in YouTube channel growth and video content optimization will be preferred.

A portfolio or examples of previous campaigns, YouTube channels managed, and campaign results will be an advantage.

Pay: ₹25,000.00 - ₹30,000.00 per month

Experience:

- Social media management: 3 years (Required)

Language:

- Punjabi (Required)
- Hindi (Required)
- English (Required)

Location:

- Mohali, Punjab (Required)

Work Location: In person

📌 Social Media Executive (Ads Expert) (Sahibzada Ajit Singh Nagar)
🏢 Oorjaah
📍 Sahibzada Ajit Singh Nagar