Job Title

Agency & Referral Development Manager – B2B Partnerships & White-Label Business

Job Description

We are looking for an experienced Agency & Referral Development Manager to build and grow recurring business channels through digital marketing agencies, consultants, web development companies, software companies, freelancers, and other potential business partners.

The role focuses on partner acquisition, white-label and outsourcing partnerships, referral business development, and long-term relationship management. The ideal candidate should be capable of identifying partnership opportunities, approaching business owners and decision-makers, negotiating collaboration terms, and developing reliable channels that generate repeat business and referrals.

Key Responsibilities

- Identify and approach potential agency partners, consultants, web development companies, software companies, freelancers, and other B2B service providers.
- Develop new business opportunities through white-label partnerships, outsourcing arrangements, referral networks, and channel partnerships.
- Build and maintain skilled relationships with agency founders, business owners, consultants, and senior decision-makers.
- Present company services, capabilities, case studies, and partnership models to prospective partners.
- Understand partner business requirements and identify suitable service and collaboration opportunities.
- Conduct partner meetings, business discussions, follow-ups, and commercial negotiations.
- Coordinate proposals, pricing, service agreements, and partnership arrangements with relevant internal teams.




- Develop long-term relationships that generate recurring projects, repeat business, and consistent referrals.
- Explore opportunities to expand existing partnerships and increase business generated through partner channels.
- Maintain accurate records of partner interactions, opportunities, follow-ups, agreements, and revenue generated.
- Coordinate with internal teams to support smooth project handovers and execution for partner-generated business.
- Monitor partnership performance and identify opportunities to strengthen and expand business relationships.

Experience

- Minimum 2+ years of relevant experience in agency development, channel sales, referral business, strategic partnerships, business development, or B2B service sales is preferred.
- This role is intended for experienced candidates and is not open to freshers.
- Experience in digital marketing agencies, IT services, software companies, web development companies, SaaS, or other B2B service businesses will be an advantage.
- Candidates with a proven ability to acquire partners and generate business through referrals, white-label arrangements, or outsourcing relationships will be preferred.

Who Can Apply?

- Experienced professionals with a background in agency partnerships, channel development, referral sales,



or B2B business development.
- Candidates confident in approaching agency founders, business owners, consultants, and senior decision-makers.
- Candidates who can identify mutually beneficial collaboration opportunities and develop long-term business relationships.
- Candidates with strong communication, relationship-building, negotiation, and commercial skills.
- Candidates capable of managing partner discussions, proposals, follow-ups, and business opportunities independently.
- Candidates focused on developing recurring revenue channels rather than relying only on one-time sales.

Key Skills

- Agency and Partnership Development
- Referral Business Development
- White-Label Sales and Outsourcing Partnerships
- Channel Sales and Partner Acquisition
- B2B Business Development
- Relationship and Account Management
- Business Opportunity Identification
- Commercial Negotiation
- Proposal and Pricing Coordination
- Partner Communication and Follow-Up
- Recurring Business Development
- CRM and Opportunity Management
- Sales Conversion and Closing

Role Objective

To establish and expand a strong network of agency, referral, and white-label partners that generates recurring projects, repeat business, and sustainable revenue growth for the company.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Agency & Referral Development Manager (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad