Digital Marketing Head – Bangalore

Industry: Building Materials / Construction
Location: Bangalore, Karnataka
Experience: 3+ years
Employment Type: Full-time

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Head to lead the company’s digital marketing strategy and strengthen our online presence in the building materials and construction industry. The ideal candidate will have strong expertise in digital marketing, lead generation, social media, performance marketing, SEO/SEM, content strategy, and brand development.

Key Responsibilities

- Develop and execute the overall digital marketing strategy aligned with business objectives.
- Lead digital campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
- Drive qualified leads and enquiries for products, projects, dealers, distributors, and sales teams.
- Manage and optimize the company’s website, SEO, SEM, and online visibility.
- Develop and implement social media strategies and content calendars.
- Oversee content creation, creatives, videos, product campaigns, and promotional materials.
- Monitor campaign performance, ROI, conversion rates, website traffic, and lead quality.




- Work closely with Sales and Business Development teams to improve lead conversion.
- Manage external agencies, freelancers, designers, and digital marketing vendors where required.
- Conduct competitor and market analysis to identify current digital opportunities.
- Build and strengthen the company’s brand presence across digital channels.
- Prepare regular performance reports and provide actionable insights to management.
- Stay updated with the latest digital marketing trends, tools, algorithms, and technologies.

Requirements

- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
- 3+ years of experience in digital marketing,
- Experience in the building materials, construction, real estate, infrastructure, or related industry is preferred.
- Strong hands-on experience in Google Ads, Meta Ads, SEO, SEM, social media marketing, analytics, and lead generation.
- Proven experience in managing digital campaigns with measurable business results.
- Strong leadership, communication, analytical, and strategic thinking skills.
- Ability to manage multiple digital channels and marketing initiatives independently.

Work Location: In person

📌 Digital Marketing Lead (Bengaluru)
🏢 Steel Force Building Materials Trading
📍 Bengaluru