Company Description

Incredible Indriya Beauty Essentials Pvt. Ltd. is a fast-growing D2C conglomerate in the beauty and fragrance space, focused on building scalable, profitable, and premium consumer brands. The organization operates with a performance-first mindset, combining strong brand storytelling with data-driven growth across digital channels.

Job Title

Performance Marketing Lead – D2C

Department

Marketing / Growth

Location

Mumbai (On-site)

Employment Type

Full-time

Reports To

Marketing Head

Role Summary

The Performance Marketing Lead – D2C will own and lead e-commerce performance marketing outcomes, with end-to-end responsibility for paid acquisition strategy, funnel efficiency, revenue contribution, and scalable growth. This is a senior role requiring business-level thinking, strong execution oversight, and the ability to map company growth across different stages while aligning performance marketing with overall D2C objectives.

Key Responsibilities

E-commerce Growth & Revenue Ownership

- Take full ownership of D2C performance marketing, directly impacting online revenue, customer acquisition, and growth velocity
- Translate D2C revenue targets into structured performance marketing strategies and execution plans
- Map and drive growth journeys across 0–10 and 10–20 scale phases, ensuring sustainable unit economics
- Partner closely with the Head of D2C to align performance marketing with broader growth and profitability goals

Performance Marketing Strategy & Leadership

- Own performance marketing strategy, budget planning, and scaling decisions across Meta (Facebook & Instagram); Google and other channels are a plus
- Define CAC, ROAS, LTV, and scaling thresholds aligned with business goals
- Guide full-funnel acquisition strategy across TOF–MOF–BOF, ensuring consistency between ads, landing pages, and conversion flows




- Review campaign performance regularly and drive optimization direction (hands-on or via agencies/team)

Funnel, Website & Conversion Optimization

- Work closely with D2C, website, CRO, and creative teams to:
- Improve homepage, PDP, and checkout conversion
- Optimize offers, pricing communication, bundles, and promotions
- Strengthen trust elements such as UGC, reviews, and social proof
- Identify friction points across the funnel and lead data-backed improvements

Data, Analytics & Decision-Making

- Own performance tracking, dashboards, and reporting rhythm
- Analyze channel, cohort, and funnel performance to drive growth decisions
- Present clear insights, forecasts, and recommendations to leadership
- Ensure attribution, tracking, and measurement frameworks are robust and reliable

Budget Ownership & Forecasting

- Own paid marketing budgets and ensure efficient allocation aligned with growth priorities
- Forecast acquisition and revenue outcomes and support demand planning
- Balance aggressive growth targets with profitability and long-term brand health

Cross-Functional & Agency Leadership

- Lead coordination between performance marketing, creative, content, tech, CRM, and operations
- Own relationships with performance agencies and external partners, setting KPIs and accountability
- Drive execution discipline and resolve bottlenecks across teams

Required Skills & Experience

- 5–7+ years of experience in Performance Marketing / Growth roles, with a strong focus on D2C or e-commerce brands
- Proven track record of owning and scaling e-commerce performance marketing, not just executing campaigns




- Deep expertise in Meta Ads (Facebook & Instagram); working knowledge of Google Ads and other channels is a plus
- Demonstrated ability to scale brands across growth stages (0–10, 10–20) with explicit unit-economics ownership
- Strong understanding of full-funnel marketing, attribution models, and conversion economics
- Hands-on knowledge of pixel setup, event tracking, conversion APIs, and analytics platforms
- Excellent analytical, strategic, and decision-making capabilities
- Strong stakeholder management and leadership skills

Preferred Qualifications

- Experience in beauty, personal care, lifestyle, or premium consumer brands
- Exposure to Shopify, CRO tools, and CRM/retention platforms
- Bachelor’s degree in Marketing, Business, or a related field
- Experience working in high-growth, founder-led environments

Industry

D2C / Beauty & Personal Care / E-commerce

Why This Role Matters

- Direct ownership of D2C growth and revenue impact
- Strategic seat at the table with leadership
- Opportunity to shape scalable performance frameworks
- Ideal for a leader who thinks business first, channel second

Pay: ₹800,000.00 - ₹1,400,000.00 per year

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Application Question(s):

- Apply only if based out of Mumbai or ready to relocate
- Must have deep expertise in Meta Ads (Facebook & Instagram); working knowledge of Google Ads and other channels is a plus
- Should have 5–7+ years of experience in Performance Marketing / Growth roles, with a strong focus on D2C or e-commerce brands
- Should have experience in beauty, personal care, lifestyle, or premium consumer brands with excellent analytical, strategic, and decision-making capabilities.
- The salary remuneration will be around 8-14 lac per annum (Based on experience)

Work Location: Hybrid remote in Marol, Mumbai, Maharashtra

📌 Performance Marketing Specialist (Mumbai)
🏢 Incredibleindriya Beauty Essentials
📍 Mumbai