· Good knowledge of health care services market,

· Exceptional contact with doctors, institutions & corporates.

· Able to conduct cme/seminars/camps

· Good contacts with media

· Have good management skills.

· Negotiating skills

· Sales & marketing skills, concept selling skills.

· Medical knowledge of various packages, products, utility values

· Knowledge of developing business through various segments. Develop strategies for growth & performance.

· Preparing brochures, promotion materials, dealing with advt.agencies.

· General business administration skills.

· Prepare revenue & expense budgets & forecast revenue

AUTHORITY

· RECOMMEND FORPR ACTIVITIES & PRINTING OF BROCHURES/BANNER & ALL PROMOTIONAL MATERIALS.

· CONDUCT CME/CAMPS.

· RECOMMEND PACKAGES.

· SUPERVISE EXECUTIVES ACTIVITY,ALLOCATE AREAS OF WORK

· COLLECTION OF PAYMENTS FROM CORPORATES. APPROACH TPA FOR EXPLORING BUSINESS OPPORTUNITY.

· MEET MEDICAL PROFESSIONALS ,INSTITUTIONAL HEADS. ASSOCITATIONS ETC

· AUTHORITY TO HAVE TIE-UPS WITH 10 % DISCOUNT ON PACKAGES TO CORPORATES/ASSOCIATIONS

· GIVE FEEDBACK ON IN HOUSE SERVICES/ COMPLAINTS RECEIVED FROM EXTERNAL SOURCES.

JOB RESPONSIBILITY OF MARKETING MANAGER:

Marketing manager is responsible for the following activities.

Report to CEO on daily activities. The team consists of Doctors referral team,Corporate promotion and PR team.Duties Include

Ø Promote the hospital services.

Ø Generate revenue as planned in the budget through PR activity, advertisement tie ups, brouchers, literature, qualified doctors, Nursing Homes and Clinics.

Ø Create a marketing budget plan for the year along with revenue forecast.





Ø Achieve revenue objectives as planned through various promotional activities and services.

Ø Segment promotional activities.

Ø Increase rapport with referring customers (Doctor’s, Corporate).

Ø Liaison with advertising agencies and PR companies.

Ø Promote surgical packages.

Ø Conduct Eye camps.

Ø Maintain relations with press and media.

Ø Achieve Mass Awareness.

Ø Establish Front Office at the point of sale.

Ø Advise management on market conditions.

Ø Establish tie ups with leading corporate, education institution, government institution and public sector.

Ø Call on medical professionals, increase Rapport and promote services of the hospital.

Ø Liaison with all the concept selling skills.

Ø Liaison with TPA companies / Insurance companies to increase business.

Ø Makes plan for hosting important CME, lunch, meeting VIP’s, develops rapport.

Ø Identifies potential doctors for business association.

Ø Liaison with other departments in hospital for co-ordination for patient services.

Ø Send corporate proposals to potential companies; identify segments of revenue that could be established.

Ø Co-ordinate for VIP and celebrities visit.

PRESS AND PUBLICITY:

Ø Co-ordinate with the print and electronic media for mass publicity and advertisements.

Ø Ensure free publicity, damage control measures taken in an unfair event.





Ø Event management activities.

WORK INSTRUCTIONS:

Ø Promote hospital services to professional doctors, Nursing Homes, Hospitals, Poly clinics, Institutions, Public sectors, Government Personal, MNC, TPA’s / Insurance.

Ø Report on daily basis to the COO on the day’s activity. Submit written report.

Ø Maintain doctor / institution call on an average of at least 8 – 10.

Ø Visit corporate houses small, medium and large.

Ø Prepare an activity chart for a day, week and month.

Ø Update technical and mechanical knowledge on the services and facilities in the hospital.

Ø Liaison with hospital doctors and external consultants / GP’s / Admin personnel.

Ø Send thanking letters on behalf of Institution / Doctor.

Ø Identify potential referring doctors, classify them

Ø Identify potential companies – Classify and make follow up. Promote preventive packages.

Ø Identify TPA’s potential for business.

Ø Identify educational community development, welfare centers, promote services and conduct paid or free camps.

Ø Identify and follow up district or outstation business segments.

Ø Build rapport, strengthen referral base and have lasting relations.

Ø Create an action plan with activities for the month, week and day. Make forecasts.

Ø Follow up on professional doctors meeting and discussion.

Ø Prepare marketing budget and compare expense budget.

Ø Achieve targeted revenues.

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Manager - Business Development (Bengaluru)
🏢 dr solanki eye hospital
📍 Bengaluru