Direct selling is a business model where products or services are sold directly to customers without using traditional retail stores. Independent distributors or brand partners promote and sell products through personal recommendations, social media, online platforms, and face-to-face interactions. They earn income through retail profits and, in many companies, additional performance-based incentives according to the company's compensation plan. Direct selling focuses on building customer relationships, providing personalized service, and creating flexible income opportunities. It allows individuals to start a business with relatively low investment, work at their own pace, and develop skills in sales, communication, leadership, and entrepreneurship.