About the Company

Genres Ad Pvt. Ltd. ("Imaginations Unlimited") is a dynamic business based in Berhampur, Odisha. We specialise in comprehensive business and creative solutions, including commercial printing, corporate branding, signage, packaging, and promotional materials. We are looking for a creative professional to take ownership of our digital presence and drive online engagement.

Key Roles & Responsibilities

1. Content Creation & Strategy

- Develop engaging content for Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
- Create a monthly social media content calendar, including static posts, carousels, reels, stories, and videos.
- Write creative captions, ad copy, headlines, hashtags, and compelling CTAS.
- Develop reel concepts, video scripts, storytelling ideas, and campaign themes.
- Coordinate with graphic designers, video editors, photographers, and content writers.
- Create platform-specific content aligned with brand guidelines and marketing objectives.

2. Social Media Management

- Schedule and publish content according to the content calendar.
- Manage social media pages, profiles, and brand communication.
- Respond to comments, messages, mentions, and customer enquiries.
- Maintain a consistent brand voice across all platforms.
- Monitor trending topics, hashtags, competitor activities, and relevant industry updates.

3. Campaign Planning & Execution

- Plan and execute seasonal campaigns, promotional activities, product launches, and brand awareness campaigns.
- Develop creative campaign concepts and coordinate their execution.
- Collaborate with influencers and creators for promotional campaigns.
- Support paid advertising campaigns in coordination with the performance marketing team.

4. Content Production & Coordination

- Prepare creative briefs for static designs, reels, videos, and promotional materials.
- Coordinate shoots, including pre-production planning, shot lists, scripts, and scheduling.




- Review creative content before publishing to ensure quality, accuracy, and brand consistency.
- Ensure all content is delivered within deadlines.

5. Performance Tracking & Reporting

- Monitor reach, impressions, engagement rate, follower growth, video views, clicks, and leads.
- Analyse the performance of posts, reels, stories, and campaigns.
- Prepare weekly and monthly social media performance reports.
- Identify successful content formats and recommend improvements based on data.

6. Community Management & Brand Building

- Build and maintain relationships with the online audience.
- Handle customer feedback and direct messages professionally.
- Encourage audience participation through polls, quizzes, contests, and interactive stories.
- Identify opportunities to improve brand visibility, trust, and customer engagement.

7. Social Media Advertising Support

- Assist in planning Meta Ads campaigns for awareness, engagement, traffic, and lead generation.
- Develop ad creatives, primary text, headlines, and descriptions.
- Coordinate audience research, campaign requirements, and creative testing.
- Track campaign performance and share optimisation recommendations.

8. Trend Research & Competitor Analysis

- Research emerging social media trends, audio, formats, and content ideas.
- Analyse competitors' content strategies and audience engagement.
- Adapt relevant trends to suit the brand's identity and objectives.
- Suggest creative ideas to improve organic reach and audience growth.

Required Skills

- Creative writing, copywriting, and storytelling
- Social media strategy and content planning
- Meta Business Suite and social media scheduling tools
- Basic understanding of Meta Ads and analytics
- Trend research, competitor analysis, and reporting

Pay: ₹18,000.00 - ₹20,000.00 per month

Benefits:

- Food provided
- Paid sick time
- Paid time off

Ability to commute/relocate:

- Brahmapur, Odisha: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Location:

- Brahmapur, Odisha (Required)

Work Location: In person

📌 Social Media Manager (Brahmapur)
🏢 Genres Ad
📍 Brahmapur