Job Description: Performance Marketer cum Trainer

Location: SLBS Marklance, Vyttila, Kochi
Department: Digital Marketing & Training

Job Summary

We are looking for a skilled and result-oriented Performance Marketer cum Trainer who can manage digital marketing campaigns and train students in performance marketing. The ideal candidate should have hands-on experience in paid advertising, campaign optimization, SEO, analytics, and digital marketing strategy, along with the ability to deliver practical, industry-oriented training.

Key ResponsibilitiesPerformance Marketing

- Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other relevant digital platforms.
- Develop and implement performance marketing strategies to generate quality leads and improve conversions.
- Manage campaign budgets, bidding strategies, audience targeting, and ad performance.
- Monitor campaign metrics, including CTR, CPC, CPL, CPA, ROAS, and conversion rates.
- Conduct A/B testing for ad creatives, copy, landing pages, and audience segments.
- Implement lead generation strategies and optimize campaigns based on performance data.
- Work on SEO, keyword research, website traffic optimization, and digital campaign planning.
- Prepare campaign performance reports and recommend data-driven improvements.

Training & Mentoring

- Conduct practical training sessions on performance marketing and digital advertising.
- Train students in Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, SEO, and campaign management.
- Provide hands-on experience in campaign setup,



budget allocation, audience targeting, and performance analysis.
- Guide students through live projects, assignments, case studies, and industry-based activities.
- Evaluate student performance and provide feedback to improve their practical skills.
- Keep training content updated with the latest digital marketing trends, tools, and advertising practices.

Required Skills & Qualifications

- Minimum 2+ years of hands-on experience in performance marketing and digital advertising.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Experience with YouTube Ads, LinkedIn Ads, SEO, lead generation, and campaign optimization.
- Good understanding of marketing analytics, conversion tracking, pixels, and reporting tools.
- Expertise in campaign budgeting, digital marketing strategy, and ROI optimization.
- Excellent communication, presentation, and student-handling skills.
- Ability to explain technical concepts through practical examples and live demonstrations.
- Relevant certifications in Google Ads, Meta Ads, or digital marketing will be an added advantage.

Preferred Candidate Profile

- Candidates with both practical industry experience and a passion for teaching.
- Ability to manage live campaigns while delivering effective training sessions.
- Strong analytical thinking, problem-solving, and mentoring abilities.
- Immediate joiners preferred.

Job Details

- Job Type: Full time
- Location: Vyttila, Kochi
- Experience: 2+ years
- Joining: Immediate joiners preferred

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketer cum Trainer (Vyttila)
🏢 Slbs Marklance
📍 Vyttila