Conversion UX Strategist

Funnel Planning · Landing Pages · AI-Assisted UI

Please Read Before Applying

This is not a traditional website designer or website developer role. We are not looking for someone whose primary skill is building websites on WordPress, Shopify, or Wix, or writing HTML/CSS.

We need someone who thinks strategically before designing: understands the client's business, identifies the campaign goal, plans the complete visitor journey, and creates landing pages designed to generate enquiries.

Strategy comes first. Design comes second. Conversions are the goal.

About the Role

As a Conversion UX Strategist, you will plan and design landing pages for our digital advertising campaigns. You will research the client's product or service, understand the target audience, analyze competitors, and map the journey from an ad click to an enquiry.

Before starting the design, you will prepare a clear strategy document and wireframes for client approval. Once approved, you will use AI-assisted design tools to create mobile-first landing pages aligned with the campaign message.

You will also collaborate with the ads team and developers during launch, monitor performance, and recommend improvements to generate more qualified enquiries.

Key Responsibilities1. Business & Campaign Research

- Understand the client's business, primary product or service, unique selling proposition (USP), and competitive advantages.
- Identify the campaign objective, such as phone calls, WhatsApp enquiries, form submissions, or bookings.
- Understand the target audience, including their needs, pain points, expectations, objections, and reasons to trust a business.
- Review competitor landing pages and advertisements to identify gaps, useful insights, and opportunities for differentiation.
- Align the landing page strategy with the client's business goals and advertising campaign.

2. Conversion Funnel & User Journey Planning

- Plan the complete conversion journey from ad → landing page → enquiry form → thank-you page.
- Determine what visitors should see first and how each section should move them toward the desired action.
- Develop the page structure, including headlines, offers, benefits, trust signals, supporting content, and calls to action (CTAs).
- Decide which sections are necessary, what information each section should communicate, and how the content should be prioritized.
- Plan enquiry forms and conversion steps according to the campaign objective.
- Ensure the landing page message matches the advertisement that brings visitors to the page.
- Explain the conversion logic behind each major structural and messaging decision.

3. Strategy Documentation & Client Approval

- Prepare a clear, structured strategy document outlining the recommended landing page approach.
- Create wireframes that communicate the page layout, content hierarchy, section sequence, and conversion flow.
- Document the campaign goal,



target audience, key messaging, USP, offer, CTAs, and trust elements.
- Explain why each section is included and how it supports the visitor's journey toward an enquiry.
- Share the strategy document and wireframes with the client for review and approval before design begins.
- Identify missing information and ask the client relevant questions before finalizing the plan.
- Incorporate feedback and refine the strategy when required.

4. AI-Assisted Landing Page Design

- Use AI-assisted design tools to turn approved strategies and wireframes into landing page UI designs.
- Create mobile-first layouts that are clear, user-friendly, and aligned with the campaign objective.
- Maintain consistency between the ad message, landing page content, offer, and CTA.
- Apply conversion-focused principles to content hierarchy, page flow, readability, and user experience.
- Ensure the final design follows the approved strategy rather than starting with a template or visual concept.

5. Launch Coordination & Conversion Optimization

- Coordinate with the advertising team and developers to support landing page launch.
- Ensure the intended enquiry actions and tracking requirements are communicated clearly.
- Work with the relevant team members to support enquiry tracking for calls, WhatsApp, forms, or bookings.
- Review post-launch performance and available conversion data.
- Identify potential friction points and recommend changes to improve enquiry generation.
- Suggest improvements to page messaging, structure, forms, CTAs, and user journey based on campaign results.

Required Skills & Experience

- Strong understanding of conversion-focused landing pages and funnel planning.
- Ability to understand business goals, campaign objectives, customer intent, and target audiences.
- Experience planning landing pages for paid advertising campaigns.
- Knowledge of landing page structure, wireframes, content hierarchy, CTAs, and trust-building elements.
- Ability to analyze competitor pages and advertising messages.
- Strong research, strategic thinking, and problem-solving skills.
- Ability to prepare clear strategy documents and wireframes that clients can understand and approve.
- Confidence in explaining the reasoning behind page structure and design decisions.
- Practical familiarity with AI tools for wireframing and UI design.
- Understanding of mobile-first design and enquiry tracking.
- Ability to collaborate with advertising teams and developers during implementation.

Who Should Apply?





This role is suitable for candidates with experience or skills in:

- Conversion rate optimization (CRO)
- UX strategy and user journey mapping
- Landing page and funnel planning
- Conversion-focused UI/UX design
- Digital marketing and paid advertising funnels
- AI-assisted wireframing and interface design
- Landing page performance analysis

Candidates must be comfortable handling both strategic planning and AI-assisted page design. Pure design execution without an understanding of conversion goals is not sufficient.

This Role Is NOT for You If

- Your primary work is building websites on WordPress, Shopify, or Wix, or coding in HTML/CSS.
- You begin projects by choosing a template or creating the visual design before understanding the business goal.
- Your portfolio contains only website screenshots without explaining the objective, strategy, or outcomes.
- You have never prepared a landing page plan or strategy document for a client.
- You cannot explain why particular sections, messages, trust elements, or CTAs are included on a page.

This Role IS for You If

- You ask, "What is the goal, and who is the audience?" before opening a design tool.
- You can independently plan the journey from an advertisement to a completed enquiry.
- You understand why each landing page section exists and how it contributes to conversion.
- You have planned landing pages for advertising campaigns and can discuss their enquiry or conversion performance.
- You can prepare a clear, practical strategy document that a client can review and approve.
- You are comfortable using AI tools to create wireframes and UI designs efficiently.
- You use research, campaign objectives, customer needs, and performance data to guide your decisions.

Portfolio Expectations

Applicants should be prepared to demonstrate landing page projects that show more than the final design. Relevant examples should explain:

- The client's business and campaign objective.
- The target audience and key customer insights.
- The planned funnel and landing page structure.
- The reasoning behind the messaging, sections, trust elements, and CTAs.
- The wireframes or strategy document, where available.
- The results achieved, such as enquiries or conversion performance, where available.

Role Objective

Your primary objective is to plan, design, and improve landing pages that turn advertising traffic into enquiries.

Success means understanding the business before designing, producing a strategy the client can approve, creating a page aligned with the campaign, and using post-launch results to recommend meaningful improvements.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Versatile schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist - Funnel Planning · Landing Pages · AI-Assisted UI (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad