- Plan, launch, optimize and scale campaigns across Meta Ads, Google Ads and other performance channels.
- Manage and scale multiple advertising accounts.
- Handle significant monthly advertising budgets and optimize spend for profitable growth.
- Own ROAS, CAC, CPA, CPI, CVR, LTV and Revenue.
- Build and optimize the complete funnel: Ad → Landing Page/App → Registration → Deposit/Payment → Revenue.
- Develop acquisition, retargeting, remarketing and re-engagement strategies.
- Continuously test creatives, audiences, landing pages, offers and campaign structures.
- Identify performance issues and implement data-driven solutions.
- Work closely with Creative, Product, Technology and Analytics teams.
- Build scalable user acquisition strategies while maintaining healthy unit economics.
HIGH-RISK EXPERIENCE — MANDATORY
- Gaming / RMG / Betting advertising experience.
- Hands-on experience in high-risk or policy-sensitive advertising environments.
- Google Ads & Meta Ads policy compliance knowledge.
- Experience handling advertising account restrictions and suspensions.
- Account recovery and troubleshooting experience.
- Experience with new account warm-up and stabilization.
- Managing multiple advertising accounts.
- Business continuity and backup account structures.