Job Description – Assistant Manager: Digital Marketing

Department: Marketing & Communications
Location: HSR Layout, Bengaluru
Job Type: Full-Time

Job Overview

We are seeking a proactive and innovative Assistant Manager – Digital Marketing to support and drive digital marketing initiatives across our educational business verticals.

The ideal candidate will combine strategic thinking with hands-on execution in SEO, paid campaigns, social media, and analytics to build a strong online presence. This role requires ownership of campaigns, collaboration with teams, and the ability to deliver measurable results.

Key Responsibilities

Digital Marketing Strategy & Execution

- Assist in developing and implementing digital marketing strategies aligned with business goals.
- Execute and optimize paid campaigns (Google Ads, Meta Ads, etc.) to drive leads and conversions.
- Support SEO, SEM, and content initiatives to improve traffic and rankings.
- Track campaign performance and suggest improvements based on insights and trends.

Social Media & Content Management

- Plan and execute social media campaigns across platforms.
- Coordinate with content and design teams to create engaging content (blogs, videos, creatives).
- Monitor engagement, comments, and brand reputation across channels.

Website & Technical Management

- Support website updates, landing page optimization, and user experience improvements.
- Work on backend SEO,



analytics tracking, and marketing tools.
- Analyze website traffic and campaign data using tools like Google Analytics.

Team Collaboration

- Work closely with internal teams (Sales, Operations, Product) to align marketing efforts.
- Support senior management in executing campaigns and achieving targets.
- Coordinate with vendors/agencies when required.

Performance & Growth

- Monitor campaign performance and prepare reports.
- Ensure effective budget utilization for campaigns.
- Identify new opportunities for lead generation and brand visibility.

Qualifications

- Bachelor’s degree in Marketing, Business, or related field.
- 6+ years of experience in digital marketing.
- Hands-on experience in SEO, SEM, Google Ads, analytics tools, and social media platforms.
- Experience in campaign execution and lead generation.
- Strong analytical and problem-solving skills.

Personal Attributes

- Self-motivated and proactive with strong ownership.
- Good team player with strong coordination skills.
- Creative thinker with attention to detail.
- Strong communication and execution ability.

Why Join Us?

- Be part of a growing organization in the education sector.
- Work in a collaborative and quick-paced environment.
- Opportunity to grow into a leadership role.

Job Type: Full-time

Pay: From ₹800,000.00 per year

Work Location: In person

📌 Assistant Manager-Digital Marketing (Bengaluru)
🏢 Learning Edge India
📍 Bengaluru