Base Location/Office

Kalyan, Vashi, Prabhadevi

**THIS ROLE WILL REQUIRE FIELD VISIT AS PER THE AREA ASSIGNED**

Job Description

The Sales & Marketing Executive will drive footfall and brand visibility for the Worli centre through local marketing initiatives, community outreach and lead generation.

Key Responsibilities

· Plan and execute local marketing activities to drive centre footfall.

· Build and manage community/corporate tie-ups for patient referrals and camps.

· Plan, organise and execute health screening/eye check-up camps (residential societies, corporates, schools, NGOs) to build the referral funnel.

· Develop and nurture doctor referral networks with GPs, optometrists, diabetologists and other specialists to generate consistent patient referrals into the centre.

· Identify and formalise tie-ups with hospitals, nursing homes, diagnostic centres and clinics for cross-referral and empanelment arrangements.

· Approach corporates for eye check-up/wellness camps under CSR or employee health initiatives, and manage end-to-end coordination and follow-up.

· Drive other business development initiatives such as insurance/TPA tie-ups, pharmacy and optical partnerships, RWA/society engagement, and channel partner development within the assigned catchment.





· Generate and track leads through outreach, camps and promotional activities.

· Coordinate with the centre team to convert leads into consultations.

· Manage local branding, signage and promotional collateral for the centre.

· Report on marketing activity performance and lead conversion metrics.

Key Deliverables

· Footfall and lead generation targets achieved

· Active community/corporate tie-ups generating referrals

· Number of camps conducted (society/corporate/school) and patients converted from camps

· Doctor referral panel size and referral volume from empanelled doctors/hospitals

· Recent hospital/corporate tie-ups signed and maintained per quarter

· Timely reporting of marketing activity and conversion metrics

Candidate Profile

Candidates with local/field marketing experience in healthcare, retail or FMCG, strong networking and outreach skills.

Qualification & Experience

Graduate in any discipline (sales & Marketing background preferred);

2-5 years of relevant field marketing/sales experience.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Provident Fund

Work Location: On the road

📌 Sales & Marketing Executive (Mumbai)
🏢 ASG Eye Hospital
📍 Mumbai