1. Role Objective

To drive business sourcing, qualified lead generation, site visits, and bookings through Customer Referrals, Loyalty Programs, Employee Referrals, Corporate Associations, Outstation and NRI initiatives, and other alternative sourcing channels. The role is responsible for developing sustainable sourcing programs, achieving assigned business targets, improving conversion efficiency, and ensuring cost-effective execution in alignment with the organization's business plan.

2. Key Responsibilities

A. Business Planning & Sourcing Strategy

1. Develop and implement sourcing plans for new project launches and sustenance business through Referral, Loyalty, Employee, Corporate, Outstation, NRI, and Alternative Sourcing channels.

2. Plan and achieve a minimum of 50% of the overall business plan through designated non-marketing-led sourcing channels, with the balance 50% attributed to marketing-led sourcing, as per the approved business plan.

3. Work closely with the Brand & Marketing Head to establish monthly, quarterly, and annual sourcing targets for each channel.

4. Develop long-term sourcing strategies and scalable programs to ensure consistent business contribution across projects.

5. Identify new sourcing opportunities, assess their potential, and recommend initiatives to strengthen lead generation and business conversion.

B. Referral & Loyalty Program Management

1. Develop and execute customer referral and loyalty programs to generate qualified leads, site visits, and bookings.

2. Design structured referral initiatives to encourage existing customers to recommend the organization's projects to prospective buyers.

3. Coordinate with the Brand & Marketing Head to develop referral benefits, customer engagement initiatives, and loyalty program structures.

4. Monitor referral lead quality, customer engagement, conversion rates, and program effectiveness.

5. Identify opportunities to increase repeat business, customer advocacy, and referrals across existing projects.

C. Employee & Corporate Sourcing

1. Develop and implement employee referral programs to generate qualified prospects through the organization's internal network.

2. Establish and strengthen corporate sourcing initiatives through associations with IT companies, manufacturing companies, institutions, and other relevant organizations.

3. Plan and execute corporate engagement activities, employee outreach programs, and targeted property awareness initiatives.

4. Work with internal stakeholders to communicate project offerings and approved employee or corporate benefits.

5. Track lead generation, site visits, bookings, and business contribution from employee and corporate sourcing initiatives.

D. Outstation, NRI & Alternative Sourcing

1. Develop targeted sourcing strategies to generate business from outstation customers, NRIs, and other relevant customer segments.

2. Identify suitable markets, customer groups, and engagement opportunities to expand the organization's sourcing footprint.

3.



Coordinate with the Marketing and Sales Teams to execute targeted outreach programs, customer engagement initiatives, and project presentation activities.

4. Develop alternative sourcing initiatives based on market opportunities and business requirements.

5. Monitor channel-wise performance and optimize sourcing strategies based on lead quality, site visits, bookings, and acquisition costs.

E. Site Visit Generation & Conversion Management

1. Work closely with the Brand & Marketing Head, Sales Team, and Telemarketing Team to convert sourced leads into qualified site visits and bookings.

2. Maintain a minimum 10% lead-to-walk-in ratio and 15% walk-in-to-booking ratio, as per organizational benchmarks.

3. Achieve an average booking conversion of 15% against the applicable assigned sourcing base, as defined in the approved business plan.

4. Track lead movement, follow-ups, site visit scheduling, actual walk-ins, bookings, and cancellations across all sourcing channels.

5. Identify conversion gaps and implement corrective action plans in coordination with the relevant teams.

6. Take proactive measures to minimize avoidable cancellations through timely follow-ups and customer coordination.

F. Budget & Cost Management

1. Ensure that referral benefits, loyalty incentives, employee and corporate benefits, activation expenses, and other sourcing-related costs remain within approved budgets.

2. Work closely with the Brand & Marketing Head, Finance, Vendor Management, and Strategy Teams to plan and monitor sourcing expenditure.

3. Track cost per lead, cost per site visit, cost per booking, and return on investment for each sourcing initiative.

4. Recommend measures to improve sourcing efficiency and maximize business contribution within approved cost parameters.

5. Ensure all benefits, incentives, and commercial commitments follow the organization's approval processes.

G. Payout Management & Operational Coordination

1. Coordinate with Finance and relevant internal teams to ensure accurate processing and timely settlement of approved referral benefits, loyalty rewards, and other eligible sourcing-related payouts.

2. Maintain proper documentation of referrals, lead registrations, eligibility, approvals, booking references, and payout status.

3. Resolve payout-related queries and discrepancies in coordination with the concerned teams.

4. Ensure compliance with approved payout policies, documentation requirements, and internal processes.

H. CRM, MIS & Performance Monitoring

1. Ensure disciplined usage of SFDC (Salesforce) for lead registration, source attribution, lead tracking, and booking updates.

2.



Ensure accurate and timely recording of all sourcing activities and maintain reliable channel-wise data.

3. Prepare regular MIS reports covering lead generation, sourcing contribution, site visits, booking conversions, cancellations, expenditure, and program performance.

4. Review performance against monthly and quarterly targets and implement corrective measures wherever required.

5. Use data-driven insights to identify high-performing sourcing initiatives and improve overall business productivity.

I. Governance, Ethics & Compliance

1. Maintain high standards of ethics, integrity, transparency, and professional conduct across all sourcing activities.

2. Ensure adherence to organizational policies, approved benefits, documentation standards, and applicable compliance requirements.

3. Prevent unauthorized commitments, incorrect source attribution, payout irregularities, and conflicts of interest.

4. Maintain effective coordination with Marketing, Sales, Telemarketing, Finance, Vendor Management, and Strategy Teams.

3. Key Performance Indicators (KPIs)

- Sourcing Contribution: Minimum 50% of the approved business plan through designated non-marketing-led sourcing channels.

- Lead-to-Walk-in Ratio: Minimum 10%.

- Walk-in-to-Booking Ratio: Minimum 15%.

- Booking Conversion: Average 15% against the defined sourcing base.

- Referral & Loyalty Programs: Achievement of assigned lead, walk-in, and booking targets.

- Employee & Corporate Sourcing: Achievement of approved sourcing targets.

- Outstation & NRI Sourcing: Achievement of assigned business contribution targets.

- Cost Efficiency: Sourcing expenditure maintained within approved budgets.

- Cancellation Management: Reduction in avoidable booking cancellations.

- CRM Compliance: Accurate and timely SFDC usage and source attribution.

- Payout Efficiency: Timely processing of eligible benefits and rewards.

- Reporting & Governance: Timely MIS submission and adherence to organizational policies.

4. Key Working Relationships

- Brand & Marketing Head

- Sales Team

- Telemarketing Team

- Finance Team

- Vendor Management Team

- Strategy and Business Planning Team

- Existing Customers and Referral Networks

- Corporate Organizations and Employee Networks

5. Role Expectations

The Assistant Manager is expected to demonstrate robust business ownership, relationship management, analytical capability, planning, and execution discipline. The role requires proactive identification of sourcing opportunities, close coordination with internal stakeholders, and regular engagement at project sites, including weekends when required.

Success in this role will be measured by sustainable alternative sourcing growth, achievement of assigned business targets, improved lead-to-site-visit and booking conversions, and cost-effective execution within approved budgets.

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

- Commuter assistance
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Assistant Manager - Referral & Alternative Sourcing (Coimbatore)
🏢 Infinium Developers
📍 Coimbatore