Key Responsibilities

- Content Strategy & Editorial Planning: Develop and execute comprehensive cross-channel content calendars aligned with product launches, seasonal drops, brand milestones, and cultural moments.
- Storytelling & Brand Voice: Own and refine the brand’s distinct voice and tone across all touchpoints, ensuring consistency in look, feel, and messaging from Instagram and TikTok to newsletters and website copy.
- Video-First & Social-First Execution: Spearhead quick-paced, engaging short-form video strategies (9:16 reels, TikToks, and interactive content) and high-impact visual narratives.
- Campaign Conceptualization: Collaborate closely with design, marketing, and creative teams to brainstorm high-concept campaigns, lookbooks, influencer seeding hooks, and digital storytelling concepts.
- Performance & Analytics Tracking: Monitor content performance metrics, engagement rates, click-throughs, and audience sentiment to optimize future content cycles and maximize audience retention.
- Copywriting & Editorial Oversight: Oversee high-quality copy for campaign landing pages, product descriptions,



email marketing newsletters (CRM), and digital PR materials.

Key Requirements

- Experience: 3 to 6 years of experience in content strategy, copywriting, or editorial roles, with a strong portfolio showcasing work within the fashion, lifestyle, or D2C retail space.
- Trend Awareness: A deep understanding of contemporary fashion culture, digital trends, meme literacy, and what drives high engagement on visual-first social platforms.
- Writing & Editorial Skill: Exceptional command of English with the ability to write sharp, evocative, and conversion-oriented copy that speaks directly to a fashion-forward audience.
- Cross-Functional Collaboration: Proven ability to work seamlessly with graphic designers, social media managers, performance marketers, and external creative partners.
- Education: Bachelor’s degree in Journalism, Mass Communication, English, Fashion Marketing, or a related field.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Content Strategist (Fashion brand) (Jaipur)
🏢 Tistabene Enterprices
📍 Jaipur