About This Role

8 to 12 years of experience
Skills: B2b Marketing, Account based marketing, Campaign operations, Agentic AI, Customer Journey management

Position Summary

We are looking for an experienced and analytical Adobe Marketo Lead to own, architect, and scale our marketing automation infrastructure using Adobe Marketo Engage. You will lead the design of complex lead generation workflows, optimize lead-scoring models, and maintain seamless bi-directional integrations with our CRM (Salesforce/Microsoft Dynamics). The ideal candidate combines technical Marketo administration expertise with a strategic understanding of B2B buyer journeys and demand generation metrics.

Key Responsibilities

- Design and implement scalable data management standards, database hygiene protocols, and segmentation rules.
- Architect and execute complex Smart Campaigns, Programs, Email Campaigns, Landing Pages, and Forms.
- Build and refine sophisticated Lead Scoring and Lead Grading models to identify sales-ready prospects.
- Lead Lifecycle Management: Build and manage lead scoring models, qualification frameworks, and lead nurturing workflows aligned with client business objectives.
- Translate business requirements into technical specifications, lead client workshops, guide junior team members, and enforce data hygiene and compliance best practices.
- Develop automated Lead Nurturing streams, nurture tracks, and customer engagement journeys.
Implement and manage end-to-end Lead Lifecycle Management workflows (MQL SQL
- Prospect pipeline sync).
- Configure and troubleshoot Marketo REST APIs, SOAP APIs,



and Webhooks to connect external tools and enrichment data sources.
- Partner with Sales Operations to ensure lead routing accuracy and empower sales teams via Marketo Sales Insights.
- Own the data governance, and overall health of the Adobe Marketo Engage instance.
- Monitor and analyze campaign performance metrics (deliverability, engagement, conversion rates, pipeline attribution).
- Build comprehensive executive dashboards and operational reports to measure ROI and channel effectiveness.
- Drive continuous A/B testing and optimization for email templates, landing page experiences, and conversion paths.

Required Qualifications & Skills:

- Experience: 8+ years of hands-on B2B marketing operations experience, with at least 3+ years specifically focused on Adobe Marketo Engage.
- Adobe Certified Expert - Marketo Engage Business Practitioner (or equivalent professional certification) is strongly preferred.
- Technical Knowledge: Deep expertise in Marketo programs, smart lists, flow actions, tokens, and asset management.
- CRM Proficiency: Strong understanding of CRM data structures, lead/contact mapping, and campaign sync mechanics (Salesforce or Microsoft Dynamics).
- Fundamental working knowledge of HTML and CSS for responsive email template building and landing page customization.
- Analytical Mindset: Excellent troubleshooting skills for data flow issues, sync errors, and complex campaign logic constraints.
- Experience using Marketo REST APIs and custom webhooks for advanced data orchestration.
- Familiarity with account-based marketing (ABM) strategies and tech stacks.
- Customer journey mapping and database segmentation strategy expertise.

📌 Adobe - Marketo Lead (Bengaluru)
🏢 Lister Digital
📍 Bengaluru