Summary

The Performance Marketing Manager will execute the paid media strategy across all channels, managing campaigns to drive direct bookings at target CPAs. Post website go-live, this role will manage a •200K/month media budget using AI-driven bidding strategies to maximize return on ad spend. The manager will be responsible for balancing property-level execution with brand and portfolio-wide thinking, leveraging data, technology, and automation to drive revenue growth and measurable business outcomes.

Responsibilities

- Manage day-to-day execution of Google Ads (Search, Hotel Ads), Meta Ads, and metasearch campaigns (TripAdvisor, Trivago)
- Implement the three-tier AI-driven bidding strategy: Brand Protection (Target Impression Share 95%+), Metasearch (ROAS), and Generic/Destination (Maximize Conversions)
- Allocate budget across properties based on the Hotel Readiness Score framework (Tier 1: Full Budget, Tier 2: Moderate, Tier 3: Zero Paid Media)
- Continuously optimize campaigns to achieve a blended CAC of ≤ 10%




- Manage the transition of campaigns from legacy brand sites to the current gmh.com domain with zero loss of algorithmic learning
- Manage and optimise budget allocation across the portfolio based on property performance, demand signals, and commercial priorities
- Manage internal and external resources delivering performance marketing initiatives and ensure accountability against agreed commercial targets
- Own attribution modelling and conversion optimisation across the full booking funnel — from ad impression to confirmed reservation
- Lead budget planning, forecasting, and reforecasting at property, brand, and portfolio level
- Collaborate closely with Revenue Management and CRM teams to align acquisition strategy with commercial objectives
- Build and maintain the performance measurement framework, ensuring accurate tracking and reporting across all channels

Pay: ₹2,000,000.00 - ₹2,200,000.00 per year

Benefits:

- Life insurance

Work Location: In person

📌 Performance Marketing Manager (Gurugram)
🏢 Grand Metropolitan Hotels
📍 Gurugram