Job Description: Digital Marketing Executive

Company: Webtechnomind IT Solutions Pvt. Ltd.
Job Type: Full-Time
Department: Digital Marketing
Experience: 5-8 Years
Location: Newtown, Kolkata, West Bengal
Work Mode: Work from Office

About Webtechnomind

Webtechnomind IT Solutions Pvt. Ltd. is a full-service IT and digital marketing agency providing website development, mobile app development, SEO, paid advertising, and comprehensive digital marketing solutions to businesses across various industries.

We are looking for a skilled and performance-driven Digital Marketing Executive who has hands-on experience in Google Ads, Meta Ads, and Search Engine Optimization (SEO) to manage campaigns, improve search engine visibility, generate quality leads, and drive measurable business growth for our clients.

Key Responsibilities1. Google Ads Management

- Plan, create, manage, and optimize Google Ads campaigns, including Search, Display, Remarketing, and Performance Max.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance, conversion rates, CPC, CPL, and ROAS.
- Optimize advertising budgets to improve lead quality and campaign profitability.
- Set up and monitor conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).

2. Meta Ads Management

- Plan, launch, and optimize advertising campaigns on Facebook and Instagram.
- Develop lead generation, traffic, engagement, and conversion campaigns.
- Create and test ad creatives, copy, audience segments, and campaign strategies.
- Monitor CPM, CTR, CPC, CPL, and ROAS to improve campaign performance.
- Implement retargeting strategies and Meta Pixel/Conversions API tracking where applicable.

3. Search Engine Optimization (SEO)





- Perform keyword research, competitor analysis, and SEO audits.
- Implement on-page, off-page, technical, and local SEO strategies.
- Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
- Manage backlink building and identify relevant link-building opportunities.
- Monitor keyword rankings, organic traffic, conversions, and website performance using Google Search Console and GA4.
- Support AI SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM Optimization (LLMO) initiatives.

4. Reporting and Client Coordination

- Prepare weekly and monthly performance reports for digital marketing campaigns.
- Analyze campaign data and recommend actionable improvements.
- Coordinate with content writers, designers, developers, and account managers.
- Stay updated with the latest digital marketing trends, advertising policies, tools, and algorithm changes.

Required Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- 5-8 years of hands-on experience in digital marketing.
- Strong practical knowledge of Google Ads, Meta Ads Manager, and SEO.
- Experience in keyword research and paid advertising campaign optimization.
- Familiarity with GA4, Google Search Console, Google Tag Manager, and conversion tracking.




- Understanding of landing page optimization, lead generation funnels, and performance marketing metrics.
- Good analytical, communication, and problem-solving skills.
- Ability to manage multiple client projects and meet deadlines.
- A results-oriented mindset with a focus on leads, conversions, and ROI.

Preferred Qualifications

- Google Ads certification or relevant digital marketing certifications.
- Experience working in a digital marketing agency.
- Knowledge of WordPress and basic website optimization.
- Familiarity with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar platforms.
- Experience with CRM integrations and marketing automation tools.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Google Ads and Meta Ads campaign performance.
- Cost per lead (CPL), conversion rate, and return on ad spend (ROAS), where applicable.
- Improvements in organic traffic and targeted keyword rankings.
- Quality and consistency of campaign reporting.
- Timely execution of marketing activities and achievement of agreed client objectives.

What We Offer

- Opportunity to work on diverse projects across multiple industries.
- Hands-on experience with performance marketing and advanced SEO strategies.
- A team-oriented and growth-oriented working environment.
- Opportunities for career development and skill enhancement.
- Career growth based on performance and contribution.

How to Apply

Interested candidates can share their updated CV along with details of their Google Ads, Meta Ads, and SEO experience.

Send your updated resume on [email protected]

Pay: ₹25,000.00 - ₹38,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive (Kolkata)
🏢 Webtechnomind IT Solutions
📍 Kolkata