Job DescriptionMarketing Development Officer (MDO)

Company: Agriba Agra
Department: Sales & Marketing
Job Location: Head Office, Agra, Uttar Pradesh
Territory: Western & Central Uttar Pradesh
Experience Required: 1–2 Years in the Agri-Input Industry
Qualification: UG/PG – B.Sc. Agriculture, M.Sc. Agriculture, or ABM (Agri-Business Management)
Employment Type: Full-Time
Reporting To: Regional Sales Manager / Sales & Marketing Head

About the Role

Agriba Agra is looking for a motivated and result-oriented Marketing Development Officer (MDO) to strengthen its market presence and drive business growth across Western and Central Uttar Pradesh. The candidate will be responsible for promoting the company's agricultural input products, developing dealer and distributor networks, conducting farmer engagement activities, and generating demand through effective field marketing initiatives.

The ideal candidate should have 1–2 years of experience in the agri-input industry, a strong understanding of agricultural markets, and the ability to build relationships with dealers, distributors, retailers, and farmers.

Key Responsibilities

1. Market Development & Business Growth

- Develop and expand the company's market presence across assigned districts in Western and Central Uttar Pradesh.
- Identify new business opportunities and potential markets for the company's agri-input products.
- Support sales growth by generating product demand and improving market penetration.
- Conduct regular market visits to assess business opportunities, competitor activities, and market trends.

2. Dealer & Distributor Network Development

- Identify, appoint, and develop new dealers, distributors, and retailers in the assigned territory in coordination with the sales team.
- Maintain strong relationships with existing channel partners to drive business growth and repeat sales.
- Support channel partners with product information, promotional schemes, and marketing activities.
- Monitor product availability, market movement, and dealer-level performance.

3. Farmer Engagement & Product Promotion





- Organize farmer meetings, field demonstrations, crop seminars, and promotional campaigns.
- Promote company products by explaining their features, benefits, and recommended usage in accordance with approved product guidelines.
- Conduct field visits to understand farmers' crop-related requirements and communicate suitable product information.
- Build product awareness and strengthen farmer confidence through effective engagement and follow-up.

4. Sales Support & Demand Generation

- Work closely with the sales team to achieve territory-wise sales and business development objectives.
- Generate leads and support conversion of farmer demand into dealer and distributor sales.
- Implement seasonal marketing plans and promotional activities according to local cropping patterns.
- Support product launches, retailer engagement programs, and other market development initiatives.

5. Market Intelligence & Reporting

- Gather information on competitor products, pricing, promotional schemes, and market activities.
- Maintain records of dealer visits, farmer meetings, demonstrations, and market development activities.
- Submit daily, weekly, and monthly field activity reports to the reporting manager.
- Provide feedback on farmer needs, product performance, and emerging market opportunities.

Eligibility Criteria

Educational Qualification

- B.Sc. Agriculture
- M.Sc. Agriculture
- ABM (Agri-Business Management)

Experience

- 1–2 years of relevant experience in the agri-input industry.
- Experience in agricultural marketing, dealer development, field promotion, or sales support will be preferred.

Required Skills

- Good communication and interpersonal skills.




- Basic understanding of agricultural inputs, crop practices, and local farming conditions.
- Dealer, distributor, retailer, and farmer relationship management skills.
- Strong field orientation with the ability to travel extensively within the assigned territory.
- Good planning, reporting, and coordination skills.
- Basic computer knowledge, including MS Excel, email, and mobile-based reporting applications.
- A two-wheeler and valid driving licence would be an advantage or may be required for field duties.

Key Performance Indicators (KPIs)

- Achievement of assigned territory sales and market development targets.
- Number of new dealers and retailers developed.
- Growth in active dealer network and product availability.
- Number of farmer meetings, demonstrations, and promotional activities conducted.
- Improvement in product awareness and demand generation.
- Market coverage and frequency of field visits.
- Quality and timeliness of field reports and market feedback.

Candidate Profile

The ideal candidate should be energetic, self-motivated, and passionate about agricultural marketing. The candidate must be comfortable working in field conditions, travelling across assigned districts, interacting with farmers and channel partners, and contributing to the company's business expansion objectives.

Compensation & Perks

- Salary as per industry standards and candidate experience.
- Performance-based incentives, as per company policy.
- Travel allowance and other eligible field-related reimbursements as per company policy.
- Career growth opportunities within the sales and marketing function.

How to Apply

Interested candidates may share their updated CV at [email protected] and reach out at (phone hidden) of Agriba Agra, mentioning “Marketing Development Officer – Western & Central Uttar Pradesh” in the subject line.

Work Base: Agriba Agra Head Office, Agra, Uttar Pradesh
Territory Coverage: Western & Central Uttar Pradesh

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Marketing Officer (Agra)
🏢 Agriba
📍 Agra