We're looking for a hands-on Digital Marketing Executive who can own SEO (On Page and Off Page), PPC, and campaign execution — not just strategize, but execute, measure and scale up conversions

Roles & Responsibilities:
Core Responsibilities

1. SEO (On-Page & Off-Page)

- Own on-page SEO: title tags, meta descriptions, header structure, internal linking, schema markup (FAQ, Organization, LocalBusiness)
- Execute content gap analysis and prioritize new page creation (e.g., service/location landing pages)
- Manage off-page SEO: backlink acquisition, local citations, directory listings, healthcare/immigration niche outreach
- Monitor Core Web Vitals and coordinate technical SEO fixes with dev team
- Track rankings, organic traffic, and conversions via Google Search Console + Analytics
- Evaluate and manage marketing tool stack (Clarity, GA4, Keyword Planner, Ahrefs/SEOptimer)

2. AEO & GEO (Answer Engine / Generative Engine Optimization)

- Optimize content to surface in AI-driven answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) — not just traditional blue-link SERPs
- Structure content in clear, extractable Q&A; formats with direct, quotable answers near the top of each page
- Implement and expand FAQ schema, HowTo schema, and structured data to improve machine readability and citation likelihood
- Monitor brand/content visibility within AI Overviews and LLM-generated answers; track share-of-voice against competitors in generative search results
- Build topical authority through comprehensive, well-structured pillar content that AI models are more likely to cite as a source
- Ensure factual accuracy and consistency of NAP, credentials, and service details across the web — LLMs cross-reference multiple sources before citing

3. PPC & Paid Campaigns

- Plan, execute, and optimize Google Ads campaigns (Search, Display, Local)
- Manage keyword research, ad copy testing, negative keyword lists, and bid strategy
- Own conversion tracking accuracy, including Google Ads offline/gclid conversion imports
- Monitor CPA, ROAS,



and ad spend efficiency; report weekly on campaign health

4. Analytics & Reporting

- Build and maintain performance dashboards (GA4, Search Console, Google Ads, Clarity)
- Deliver weekly/monthly reports with transparent insights — not just metrics, but recommendations
- A/B test landing pages, CTAs, and ad creatives; report statistically sound results

5. Content & Social

- Coordinate blog content calendar (WordPress) aligned to SEO keyword targets
- Manage social media presence — scheduling, engagement, basic analytics
- Ensure all content reflects brand voice and complies with Product standards

6. Local & Directory Presence

- Manage Google Business Profile(s) for civil surgeon locations
- Maintain NAP consistency across directories relevant to healthcare/immigration services
- Monitor and respond to reviews

Requirements

- 5+ years hands-on digital marketing experience (agency or in-house)
- Proven SEO track record: on-page + off-page, with measurable ranking/traffic outcomes
- Google Ads certified or equivalent hands-on PPC management experience (min. $XX,XXX/mo managed spend)
- Strong with GA4, Google Search Console, Google Tag Manager
- Comfortable with schema markup / structured data (can brief devs, doesn't need to code it)
- Experience in healthcare, legal, or immigration services vertical — strong plus
- Data-literate: comfortable pulling and interpreting reports, not just running them
- Direct, ownership-driven communication style — flags problems early, doesn't wait to be asked
- Working knowledge of AEO/GEO principles — how content gets surfaced and cited by AI answer engines, distinct from traditional ranking factors




- Familiarity with monitoring tools/methods for tracking brand presence in AI-generated answers (manual prompting audits, emerging tracking tools, or citation-monitoring platforms)

Mandatory Skills:

SEO

- On-page SEO: title tags, meta descriptions, header hierarchy, internal linking
- Off-page SEO: backlink building, directory/citation management
- Schema markup implementation (FAQ, Organization, LocalBusiness) — can brief/spec even if not hand-coding
- Google Search Console — proficient, daily-use level

PPC

- Google Ads (Search campaigns minimum) — hands-on campaign creation, keyword research, bid management
- Conversion tracking setup and troubleshooting (Google Ads conversion actions, gclid basics)

Analytics

- Google Analytics 4 (GA4) — reporting, goal/event setup, funnel analysis
- Comfortable building and presenting performance reports independently

Tools

- Google Tag Manager (basic tag/trigger setup)
- Google search console
- Google Analytics, Google Adwords
- Keyword research tools (Google Keyword Planner minimum; Ahrefs/SEMrush a plus)

General

- 5+ years hands-on digital marketing execution (not just strategy/oversight)
- Strong written English for ad copy, meta content, and reporting

Desired Skills:

- AEO/GEO awareness — understands how content gets surfaced in AI answer engines (ChatGPT, AI Overviews, Perplexity) vs. traditional SERPs
- Structured data / JSON-LD literacy (reading and specifying, not necessarily coding)
- Google Ads offline conversion import / gclid-based attribution experience
- Local SEO experience — Google Business Profile management, multi-location/multi-provider directory sites
- Basic HTML/CSS — enough to make landing page tweaks or brief devs precisely
- CRO experience on lead-gen funnels (A/B testing landing pages, forms)
- Microsoft Clarity or similar session-recording/heatmap tool experience
- WordPress content management (for blog/content publishing)

Pay: ₹14,000.00 - ₹70,000.00 per month

Benefits:

- Food provided
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Sr. Digital Marketing Executive (Ahmedabad)
🏢 Proplegit
📍 Ahmedabad